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Spam

  • Spam Rescue and Type I Errors

    Spam Rescue and Type I Errors

    Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?"  They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive.  You don't care.   Or maybe, your spam [More]

  • CASL: Double Opt-in is not Express Consent (and vice-versa)

    CASL: Double Opt-in is not Express Consent (and vice-versa)

    With seven-digit penalties, many marketers are looking carefully at how they are addressing the Canada Anti-Spam Law (CASL) and similar legislation in other parts of the world. Unfortunately, many are making a critical error that may later haunt them - and cost.  They are assuming that an email "double-opt-in" constitutes Express [More]

  • Action Bulletin: Canada’s Anti-Spam Law (CASL)

    Action Bulletin: Canada’s Anti-Spam Law (CASL)

    There is no doubt that SPAM - unwanted commercial electronic messages - is a major problem.  It consumes internet bandwidth, clogs our inboxes, and saps productivity.  The solution - spam filters - often makes the problem worse by wrongly filtering legitimate communications into the junk mail folder. Another solution, legislation, [More]

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