Make It Happen
My Tipsheets are chock full of ideas. They are all aimed at translating knowledge into a quick, action-oriented 60-second nugget.

First Name:
Last Name:
Tipsheet Archive
Randall's Resources
Whenever I speak or write, I often prepare extra "bonus" materials.
Enter the Resource Code to access this special content:
Resource Code:
Try this example Resource Code: eventplanning


LinkedIn Crowdsourcing

by Randall Craig on November 16, 2012

Filed in: Blog, Make It Happen Tipsheet, Recruitment, Social Media

Tagged as: , ,

Are you befuddled whenever a new “feature” gets added to your favorite Social Media site?  Or are you excited about the possibility that the new feature may unlock for you?  The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control.

The Professional Headline (what appears closest to your name) is set by you.  The Summary section of your profile is set by you.  The remainder of your profile – also set by you – is designed to be the evidence that supports the Professional Headline and Summary.  The only exception (so far) is the Endorsements section, which is the crowdsourced reputation for your skills and expertise. How much longer will it be before LinkedIn begins to allow people to vote – thumbs-up or thumbs-down – on other aspects of your profile?  Or for people to flag parts of your resume with “please call me about this“?

If – or rather when – LinkedIn crowdsources your entire profile, LinkedIn will become the ultimate arbiter of your real-world professional reputation – something that sites such as Klout and Kred do crudely at best.

And if we are heading into a reputationally-transparent, crowd-sourced world, then what can you do now to prepare?  Consider three pre-emptive actions:

1) Slim your connections: The ability to endorse someone is limited to direct connections.  Disconnect from those you don’t know so well, to improve the accuracy of your current endorsements.  Removing these people will also remove their ability to “vote down” your profile in the future.

2) Strengthen real-world relationships with your LinkedIn connections: Instead of merely collecting names, engage your connections more proactively.  Demonstrating your expertise, willingness to help, and attitude now means more “up” votes later on. This also strengthens the tribe of people who will rush to your defense if someone comments negatively about you.

3) Remove wishful thinking: Don’t list “wanna be” expertise that people might question or call you on.  Remember the truth, the whole truth, and nothing but the truth.

This week’s action plan:  Will LinkedIn ever crowdsource the rest of your profile?  Whether they do or not, even if LinkedIn never implements a 100% crowdsourced model, people are still voting up or down in their minds – and sharing their thoughts in real-world conversations with their colleagues.  Spend time this week getting stronger online by acting on these three pre-emptive actions now.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.


Randall Craig

@RandallCraig (follow me)
:  Professional credentials site
.com: Web strategy, technology, and development
:  Interviews with the nation’s thought-leaders


How often do you crack open the instruction manual for the new TV, car, or piece of software? If you’re like most, the answer is never. Reading through an endless list of functions is both irrelevant, and incredibly dull. In other words, a colossal waste of time.

Why then, when it comes to social media “strategic plans”, the focus is too often on what each social media venue offers, instead of how social media fits into the processes and plans that currently exist?  In too many cases, social media is a solution in search of a problem.

Instead, a social media strategy should flip this equation around and think “backwards”: social media needs to make real world processes more efficient, more engaging, and less costly.  How can social media help the recruiting process? How can it be used for better lead generation and prospecting? How can it be used for more focused (and faster) product development? And so on.

This Week’s Action Plan: Consider the processes that you participate in. Instead of first thinking of the social media venue, can you use “backwards thinking” to improve the process itself using social media concepts?  When we take the emphasis off the tool, and emphasize the business, Backwards Thinking is really Fast Forward.

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

@RandallCraig (follow me)




Reference and Recommendations

by Randall Craig May 13, 2009

Whenever you are considered for a new relationship – as a supplier, customer or investor – the “buyer” needs to check you out. This is especially true when it comes to applying for a new role. The dreaded reference check (or background check) need not be that stressful, if only you considered a few simple […]

Read More

Barack Obama: The ultimate job search

by Randall Craig November 5, 2008

Ten Career Planning Tips that we can learn from Barack Obama (and John McCain) Now that the dust has settled with the American Presidential election, all of the pundits can begin prognosticating on how Obama will do once he’s on the job. For those in the midst of a job search, however, attention must return […]

Read More


by Randall Craig October 28, 2008

Nobody likes the odds in a lottery, but when you apply for a new position, sometimes it feels like you’re buying a ticket for one. When you put your name in the hat, you do so with 1000 others. Get through the screener and your odds may be 100 to 1. By the time there […]

Read More

Your Boss Doesn’t Care About You

by Randall Craig September 9, 2008

While some managers might disagree, the truth is – especially when you are being interviewed – that your boss doesn’t care about you. They only care about how you can solve their problems. In fact, the only way that you will be hired (or promoted) is if you are able to prove that you can […]

Read More

Promise Keepers

by Randall Craig April 29, 2008

You probably thought a cover letter showcased your fit for a job. You’re right – it does this. You probably thought your resume was something that would qualify you (or not) for an interview. You’re right – it does this. And you probably thought an interview was something that you did to prove that you […]

Read More

Proofreading Makes Perfect

by Randall Craig January 29, 2008

I recently met two very different people: a young man from a small town with an incomplete education, and a senior executive from the big city. In both cases, they sought out education as a way to improve their value, and as a result, their career success. The young person was reading two books: one […]

Read More

Think Different

by Randall Craig November 6, 2007

Have you ever been in a situation where you answered someone’s question, and you’re sure that they didn’t “get” your answer? Or have you tried to explain an issue to a work colleague – and all you get is a blank stare? When this happens, you may think that the other person isn’t particularly smart. […]

Read More

Interview Questions

by Randall Craig October 23, 2007

Research shows that people don’t quit their company – they quit their boss. Think about it: the best managers can coach you… or kill you. They can approve training… or they can throw you to the wolves. Every organization has great managers – and some duds. That is why job interviews are equally about you […]

Read More

Reference Check Marks

by Randall Craig September 18, 2007

Reference checks are probably the most unknown – and sometimes scariest – part of the recruitment process. When someone checks your references, what do they ask? If you are asked to “call the applicant’s references”, what questions should you use? Essentially, reference checks are used to verify resume and interview information, look for “red flags”, […]

Read More

Nickels and Dimes

by Randall Craig August 7, 2007

If you had a choice to be paid either $50 or $100 for a service that you performed, which would you choose? Most of us would choose the greater amount; after all, if we have to do the work, why not be paid as much as the market will bear? Take the money and run! […]

Read More

Trust but verify

by Randall Craig May 16, 2007

Recently someone asked me to discuss how to choose interview questions, and specifically how to look for for people with a great work ethic. Here’s how I answered: If you are of the mind that past performance is an indicator of future performance, then part of what you want to do is dig for examples […]

Read More

Work yourself out of a job

by Randall Craig January 9, 2007

What would happen if you planned for your own obsolescence? What if you changed your job so that you were no longer required in that role? You wouldn’t be considered as “critical”, and therefore could be considered for other positions. With the extra time you have available, you can redefine your own job to include […]

Read More