It's far more useful to understand that you have a leaky ship far before it starts to sink. And there is a powerful marketing technique that can provide that insight. Many marketers understand the concept of the "client journey", which is the path of touchpoints that a prospective client takes [More]
One of the most powerful ways to exceed a client's expectations is to be more careful about setting them. Yes, the marketing and business development process is an important part of this, but the key goal at this stage in the process is really to get the client in the [More]
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