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You may have seen me recently…

by Randall Craig on February 9, 2011

Filed in: News update

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For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows:

  • Globe and Mail, Jan 31, 2010
  • Globe and Mail, Jan 27, 2010
  • Kitchener-Waterloo Record, Jan 26, 2010
  • Guelph Mercury, Jan 26, 2010
  • Victoria Times-Colonist, Jan 23, 2010
  • Regina Leader-Post, Jan 21, 2010
  • Globe and Mail, Jan 14, 2010
  • Rogers Daytime York, Dec 16, 2010
  • CJNE Regina, Dec 15, 2010
  • The Motts (Syndicated Radio), Dec 14, 2010
  • Canadian HR Reporter, Nov 29, 2010

Randall Craig
www.RandallCraig.com
www.ptadvisors.com

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.

On the one hand there are Social Media venues (including Google) all of whom have a business model that provides free consumer functionality in exchange for user-generated content and user demographic information. The advertiser is willing to pay for tightly targeted audiences, thus providing the Social Media venues a powerful economic incentive to ask us to provide more and more personal information. And because we crave community and connection, we are happy to comply.

No one can argue about the value of Social Media; it is being used by individuals, charities, corporations and governments to engage their stakeholders. In a certain sense, it is becoming an essential service.

But it still may be a devil’s bargain if one side – users – do not know how their information may ultimately be used.  (Interestingly, the other side has no idea either, given the pace of innovation.) Google, while its mantra may still be “do no evil”, is busy collating our information in maps, emails, clicking patterns, searches, and dozens of other ways. So are Microsoft, Facebook, Yahoo, and others. They don’t even ask: we freely volunteer information about ourselves in our Social Media profiles. And we freely give these companies our credit card numbers, addresses, and mothers’ maiden names.

While there is strict access control about what you might see on someone else’s Facebook page, these benevolent dictators have complete access to connect our data together in ways we cannot possibly imagine.  They know (and will know) more about us and our likes and dislikes than our most intimate friends. And unlike the market research of old, they know about us specifically, not just in aggregate.

This complete profile – which also includes our relationships – is a bonanza for marketers, ad agencies, and the Social Media venues that serve as hubs. And as the 300+ Social Media venues consolidate (as they surely will) even more data will be poured into the mix, making each of our Social Graphs even more transparent… to the companies who control them (and profit from them).

The question is whether all this is for the bad or for the good. Nobody appreciates ads that are intrusive or irrelevant – neither consumers nor advertiser. Targeting reduces this issue. The collection and connection of the data has spawned a veritable tech boom – also good. And what about all of the free functionality? Google Docs, Gmail, Facebook, LinkedIn, and the many other nifty new tools? Incredibly powerful.

But without a clear understanding of how our information is being used, the cost of the devil’s bargain won’t be known, until it is too late. Free may mean free, but it doesn’t mean costless.

This week’s action plan: Do you even know where your data is and how it’s being used? This week, create an inventory: which sites have your credit cards, home address, mobile and traditional phones, resume, and other personal data.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com
:  Professional credentials site
www.108ideaspace.com: Web strategy, technology, and development
www.ProfessionallySpeakingTV.com
:  Interviews with the nation’s thought-leaders

 

Reference and Recommendations

by Randall Craig May 13, 2009

Whenever you are considered for a new relationship – as a supplier, customer or investor – the “buyer” needs to check you out. This is especially true when it comes to applying for a new role. The dreaded reference check (or background check) need not be that stressful, if only you considered a few simple […]

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You may have seen me recently…

by Randall Craig February 9, 2009

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Pharma marketing, Feb 6, 2009 Globe and Mail, Jan 31, 2009 CFRB Toronto, Jan 27, 2009 St. John’s Telegraph, Jan 12, 2009 Saint John Telegraph-Journal, Jan 10, 2009 […]

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You may have seen me recently…

by Randall Craig January 7, 2009

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Montreal Gazette – January 3, 2009 Cambridge Times – December 26, 2008 First Local Midday – Rogers Durham – December 17, 2008 CBC Radio One Windsor – December […]

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You may have seen me recently…

by Randall Craig November 23, 2008

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Globe and Mail -November 21 Globe and Mail -November 17 National Post -November 14 First Local news Rogers Durham -November 12 24 News -November 11 Talk 820 Hamilton […]

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You may have seen me recently…

by Randall Craig November 4, 2008

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Live in LA (Syndicated Radio) – October 27 Globe and Mail – October 6 Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com […]

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You may have seen me recently…

by Randall Craig September 15, 2008

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Metro News Vancouver – September 15 CHML Hamilton – September 11 Saint John Telegraph-Journal – September 6 Globe and Mail – September 5 Note: The Make It Happen […]

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You may have seen me recently…

by Randall Craig September 2, 2008

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Saskatoon Star-Phoenix – August 16 Saint John Telegraph Journal – August 16 CKNW Radio Vancouver – August 13 Ottawa Citizen – August 13 Vancouver Province – August 10 […]

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You may have seen me recently…

by Randall Craig August 10, 2008

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Saint John Telegraph-Journal – August 9 Vancouver Sun – August 9 Montreal Gazette – August 9 Edmonton Journal – August 2 Note: The Make It Happen Tipsheet is […]

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You may have seen me recently…

by Randall Craig August 1, 2008

For those reading (or watching) the news, you may have seen me recently. I’ve been quoted (or have appeared) in the following newspapers, magazines, or TV shows: Globe and Mail – July 23 Globe and Mail – July 18 Globe and Mail – July 14 Benefits Canada – July 10 Montreal Gazette – July 5 […]

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Becoming the Perfect Candidate

by Randall Craig April 18, 2006

My coaching clients often will ask – how do I make myself perfect for a job that has just been posted? Most people know the basics: do the research, write a great cover letter, and customize your resume. And make sure that you know the buzzwords. And if you are clever enough, you’ll get an […]

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