Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) online posts by organizations seem contrived? They are sales-focused, or narcissistic, or they're trying just a bit too hard to be friendly. It is someone's day job - a "community [More]
"I am great! Really. Truly great! Really!"How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness? (Too many.) How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards? (Not effective at all.)There is a trust hierarchy of marketing strategies: the higher the [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.