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Viral Marketing

  • Powerful Posts or Contrived Conversations

    Powerful Posts or Contrived Conversations

    Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) online posts by organizations seem contrived? They are sales-focused, or narcissistic, or they're trying just a bit too hard to be friendly.  It is someone's day job - a "community [More]

  • Content Marketing and the Marketing Hierarchy of Trust

    Content Marketing and the Marketing Hierarchy of Trust

    "I am great!  Really.  Truly great!  Really!"How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness?  (Too many.)  How effective are these LinkedIn profiles, ads, websites, TV commercials, or billboards?  (Not effective at all.)There is a trust hierarchy of marketing strategies: the higher the [More]

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