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System

SMS: Social Media System

by Randall Craig on January 19, 2010

Filed in: Blog, Blogging, Book, Make It Happen Tipsheet, Social Media

Tagged as: ,

Have you committed to writing a blog, only to find that you don’t quite write as often (or as well) as you’d like to? Or have you decided to use Twitter, only to find that you never really have much to say – let alone time to say it?

If so, then you’re not alone. Here are three tips to help focus your writing… and then get it done.

1) Be clear about why you’re doing it in the first place. Is it to promote a product or service? Showcase your expertise? Or some other reason? If you can’t explain why you’re doing it, then the task will find it’s way to the bottom of your priority list. Set some goals!

2) Identify your audience – and their needs: Since you’re only half of the conversation, you must know who your target audience is, and what will keep their interest. Only then do you have a chance to get their feedback… and the encouragement to continue.

3) Set up a trigger: This can be as simple as setting aside 20 minutes at a particular time each day to write. Or to write whenever a certain event occurs. The idea is to connect your writing time to something that naturally recurs in your schedule.

Interestingly, once you’ve done the thinking and have documented your system, then you are far more able to delegate the work to someone else, freeing your time for even higher-value activities.

This week’s action item: This system (Goal/Audience/Trigger) is useful when it comes to any recurring activity – not just writing blogs or tweets. Writing minutes after a meeting, writing a press release before an event, or sending a thank you after a lunch date, are all examples that can benefit from this approach. This week, find at least one item that never seems to get done, and then apply this system to it.

Special Opportunity: Develop your online profile without wasting your time with my book: “Online PR and Social Media for Experts, Authors, Speakers and Consultants“.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com

 

Personal Branding Early Warning System

by Randall Craig on December 22, 2009

Filed in: Blog, Branding, Make It Happen Tipsheet, Social Media

Tagged as: ,

A common definition of Personal Branding relates to the first impression you make. What do your clothes say about you? Do you look friendly, or aggressive? Expressions such as “you only have one chance to make a good first impression” reinforce this definition further.

Here’s a second definition: what people say about you behind your back. Imagine two people talking, and one asks: “what do you think of so-and-so?” Their answer would define your Personal Brand.

Social Media provides an interesting opportunity to listen in on this discussion. Most people don’t recognize that recruiters (and others) routinely do this, either to find “hidden” candidates, or disqualify inappropriate ones. If you are invisible, or have a negative online Personal Brand, then you have a problem.

Each time you are listed on a web site, and each time you are mentioned within a Social Media post (or are tagged in a photo), your Personal Brand is tugged one way or another. Use a Personal Branding Early Warning System. How do you find out about yourself online? Here are some ideas:

1) Search on Google: Enclose your name “in quotes”, so that the results are more specific to you. And if you have a common name, consider using a second search term, such as your city, your profession, or other identifier.

2) Use Google Alerts: Google Alerts automatically send an email to you whenever a new page has been updated with your search terms (eg your name) on it. Check out www.google.com/alerts.

3) Review your Photos: Popular photo sites (such as Flickr, Facebook Photos, etc) allow others to “tag” your name to a picture. Review these photos within your Social Media accounts and untag photos that are out-of-brand.

4) Search Social Media: While Google might bring up your profile page, it won’t bring up everything. Schedule monthly searches within Facebook, YouTube, and Twitter. And use tools like Hootsuite, Seesmic, or TweetDeck to automatically flag your presence on Twitter.

Interestingly, both definitions of Personal Branding are correct: you only have one chance to make a good first impression, and your personal brand is defined by what people say about you behind your back: the problem is that this first impression often happens in Social Media, as others “observe” the conversation about you, without your knowledge.

This week’s action item: According to the Internet and Social Media, what is your Personal Brand? Is it positive, negative, or completely invisible? This week, enable your Social Media Early Warning System, and if you don’t like what you find, or if you don’t find anything, and resolve to do something about it.

Postscript: A powerful tool that can help is my book: “Online PR and Social Media for Experts“, which is designed to help authors, consultants, speakers, and experts develop their online reputation.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com

The Secret… System

by Randall Craig June 23, 2009

Are you one of those people who are organized, or are you prone to clutter? Do you always get things done, or do you sometimes let things slip? And are you calm under pressure, or do you get easily flustered? Often, professional success isn’t just a question of intellect or attitude, but your ability to […]

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