READ PAST ISSUES: (2004 and 2005 issues no longer available online)
Direct: Randall Craig can be reached at 416-918-5384 Media Enquiries: Randall Craig is an experienced commentator and can provide quick, intelligent perspective and feedback on any digital, marketing, or technology-related story. Please contact him directly....
Randall’s weekly perspective, rants, provocative questions, innovative models and responses to current thinking.
How much do you really know about Digital Strategy? A tough question, but if the answer is read all of my books, review my (published) national research, and here are example consulting clients, then the...
What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book? Journalists and editors realize that they have to work exceptionally hard to get people...
Yes, most marketers have "discovered" content marketing. The theory is that if you put more content out there, prospects (clients, job candidates, members, etc) will find it, self-identify, and then beat a path to your doorstep....
In the first part of this post, we consider the importance of growing all channels - not just email. In this post, we look specifically at growing your email list - 11 different ways of doing so: Plug...
Do you have a creeping feeling that you will never get an adequate return on your Social Media investment? If so, you're probably right. To improve digital ROI requires three key ingredients: the first reduces...
How often have you walked in a shop, only to feel pressured into buying something you didn't really want? Perhaps you were at a restaurant, and the waiter actually sits down at your table, introduces...