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Search Results: thought leadership

Imposter Syndrome vs Imposters: Five Tests to Spot the Fake

While these thoughts may occur with some successful leaders, there are also some people who truly are fake. The question is how to tell the difference. An exceptionally useful filter are the Ten Tests of...

AI: Wild West, Wasted Time, or the Best Thing Since Sliced Bread

Every day there is a new announcement about Generative AI - how do you keep up?  And how does it fit with your strategy?  Yes, you've figured out the web, social media, mobile, and you’ve gotten...

Blog and Social Media Errors [updated]

It could be a simple typographical or grammatical error, a case of misattribution, or a more serious case of factual error. Unfortunately, blog and social media errors happens far too often, for some very obvious...

Social Media Without Wasting Your Time or Losing Your Identity

There are over 500+ social media sites - yikes! So how do they fit - or not - into your overall strategy? More importantly, how can you avoid the "dark side" and protect against identity...

Eight Disruptive Business Models

Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy?  While important, at best these are merely...

Commodities, Academics, Golfers, and Stars

It isn't hard to understand why so many refer to themselves in this way: it helps the ego, helps marketing, and shines a patina of professionalism and respectability on their activities. But just because these...

Price, Expertise, and Trust – revisited

Most service-based organizations compete based on Price/Expertise/Trust. But do these dimensions by themselves generate sustainable competitive advantage?  Not necessarily: to develop competitive advantage requires taking each of these items to their logical conclusion. From price to value:  Not only is...

Trust Killers

How much does your organization invest in marketing? Beyond thought leadership and inbound marketing strategies, there is advertising, promotional items, trade shows, CRM, marketing automation, the web and social media.  Any way you look at it,...

When to fire your web developer (18 reasons)

Every organization has its group of trusted partners: accountant, lawyer, banker... and web developer. They know your history, strategy, and people, and are available to help when their special skills are needed. But how do...

Viewpoint: Building Credibility and Legitimacy

In the traditional channels, there have long been built-in checks-and-balances to prevent abuse. With so few TV and Radio stations, newspapers, and magazines, these channels developed policies for who they would accept as an advertiser....

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