And then there is the question of what type of hire should be made: should it be someone skilled in business development? Someone with technical skills? A subject matter expert? Or maybe admin or operational...
So how to solve this problem? The high-level answer is that this is precisely what marketing should be doing: generating leads. And turning leads into proposals is precisely what the business development function is responsible...
While these thoughts may occur with some successful leaders, there are also some people who truly are fake. The question is how to tell the difference. An exceptionally useful filter are the Ten Tests of...
Every day there is a new announcement about Generative AI - how do you keep up? And how does it fit with your strategy? Yes, you've figured out the web, social media, mobile, and you’ve gotten...
It could be a simple typographical or grammatical error, a case of misattribution, or a more serious case of factual error. Unfortunately, blog and social media errors happens far too often, for some very obvious...
There are over 500+ social media sites - yikes! So how do they fit - or not - into your overall strategy? More importantly, how can you avoid the "dark side" and protect against identity...
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are merely...
It isn't hard to understand why so many refer to themselves in this way: it helps the ego, helps marketing, and shines a patina of professionalism and respectability on their activities. But just because these...
Most service-based organizations compete based on Price/Expertise/Trust. But do these dimensions by themselves generate sustainable competitive advantage? Not necessarily: to develop competitive advantage requires taking each of these items to their logical conclusion. From price to value: Not only is...