Even from the early days of the web – think 1994 – marketers knew that a brochure website was not helpful. When I put KPMG online in that year, I came up with "Tax Tip...
Yes, there are technical things that should be done, and yes, you can hire people to do that work, but this must really happen only after you do the heavy lifting yourself. And for the...
Is there clarity on their role as your coach? (eg poor fit) Sadly, the term “coach” can mean many different things, so what kind of coaching does a particular coach provide? Is it accountability, reflecting...
Just perhaps, the driver should be the client. Or at least, the client should not be ignored, which is where journey mapping comes in. To get started, here are eleven journey mapping questions that play...
It's terribly disappointing, especially since the cost of putting together the proposal, prepping the pitch—let alone the cost of prospecting and pre-sales activities—is huge. So what to do? One alternative is to pretend that the...
Imagine yourself to be Henry Ford in 1908, watching the first batch of Model T cars leaving the assembly line. What would you be thinking about? Henry Ford might have considered the impact of his...
Whenever there is growth, most businesses will “bulk up”: build future capacity, experiment with potential new business opportunities, and add overheads. But when there is economic uncertainty, recession, or a shaky economic outlook, slimming down...
How much do you really know about strategy and business growth? A tough question, but if the answer is read all of my books, review my (published) national research, and here are example consulting clients,...
A fixed-price professional development program designed to improve your organization's effectiveness and capacity. Each presentation is 50 minutes, which provides for an exploration of the topic, actionable next steps, and time for the attendees to ask...
This concise paper outlines a strategy and provides specific details on how to leverage Digital - including Social Media - to plan and execute events. (And to fill seats.) Ideas are provided for planning, promoting,...