How much do you really know about strategy and business growth? A tough question, but if the answer is read all of my books, review my (published) national research, and here are example consulting clients,...
A fixed-price professional development program designed to improve your organization's effectiveness and capacity. Each presentation is 50 minutes, which provides for an exploration of the topic, actionable next steps, and time for the attendees to ask...
This concise paper outlines a strategy and provides specific details on how to leverage Digital - including Social Media - to plan and execute events. (And to fill seats.) Ideas are provided for planning, promoting,...
Clients – and prospective clients – go through a journey from awareness through preference, trial, and finally commitment. One of the key roles for leadership (and the board) is to examine how that journey can...
Building engagement is always a question of working at the intersection of what "they" want – and what you might need. Focusing on only one is a sure-fire way to either minimize your ROI, or...
While working with private companies (of all sizes) it has become clear that many don’t have proper governance/support structures for their CEOs. Growing an organization profitably is a challenge at the best of times. For...
From making your video “viral” (an almost impossibility) to the basics of using video in a content marketing/trust-building context, we are no longer in an age of experimentation. This whitepaper provides practical advice that can...
Traditional marketers have always defined their approach by the Five P’s: People, Product, Price, Promotion, Place. Viral Marketing (VM), on the other hand, is the family of marketing techniques that make it easy – or...