Have you ever been in a situation where you had to choose between two service providers, where one is 50% more expensive than the other? Here’s the question: what assumptions would you make about each...
Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing...
Benefits of community leadership include: It implies a third-party endorsement — after all, someone must have vetted you for the role. Others can observe you as someone in a position of authority and respect. Your involvement will...
Not sure of the weather? Check Google. Need directions? Check Google. Currency exchange rates. Ditto. Definition of an unfamiliar word? Google. The credibility of a particular person? Yes, Google. When someone wants to understand more...
I was talking to someone at a conference who had seen a presentation I had done on digital strategy, when he said that he, too, was a digital strategy thought leader. I was looking forward...
One of today's mistaken beliefs is that traditional media (e.g. TV, radio, newspapers, and magazines) have no value. While it is true that they have lost readers and viewers, and that without their audiences, that...
How you answer that question is a function of your age. If you asked your parents or grandparents, it would likely be 20-50 people, which would include their family, friends, and work colleagues. If you...
While it is true that writing and speaking are both individual skills, this test isn't really a question of evaluating those skills. After all, sadly, "everyone" writes and speaks. The value of the test comes...
The activity level test is simple: how "busy" is the thought leader? The more they are creating new intellectual property (books, blogs, podcasts, research, etc.), speaking at events, and engaged in conversations on social media,...
Your title is an important signal to the marketplace. It describes your responsibilities as well as your scope of authority. But what is the connection to thought leadership? Unless the title is directly tied to...