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Social MediaHow Randall delivers valueHow Randall delivers valueFocus, Preparation, Flexibility

Clients often use Randall in multiple roles to take advantage of his extensive experience, and his commitment to deliver extraordinary outcomes.  Having Randall do two or more sessions and then adding some of the other value-added possibilities will result in a more congruent event… at a lower overall cost.

Here are 17 value-added possibilities:

  • More than one session on the same day, or over a two-day period. These can include two Keynotes, a Keynote plus Breakout, Keynote plus board presentation, or Keynote plus pre-conference master class. Each session is researched, tailored and focused on achieving your objectives.
  • Randall can deliver either a pre-event webinar to help drive attendance, or a post-event webinar to reinforce concepts and deliver greater value.
  • Each attendee receives electronic access to a reference document on the topic, and provides a links to Randall’s tools and more in-depth resources.
  • Have Randall do a series of 30 minute, 1-on-1 Digital Strategy Coaching Sessions with attendees.
  • Use Randall as a panel member or panel moderator.
  • Use Randall interview a senior leader (or front-line person) in a friendly fireside chat format.
  • Have him judge a “Best Digital strategy” or “Best Trade Show Booth” competition with the possibility of having a brief award presentation at lunch or dinner that includes key teaching points from Randall, and the announcement of the winners.
  • At virtual events, have Randall host a virtual break-out room
  • At virtual events, ask Randall to lead a bonus lunch-and-learn session for those who are interested in a more intimate smaller-group discussion.
  • If your board or senior management group meets during the conference, ask Randall to speak to this group on strategic issues and trends.
  • Have Randall lead a special Digital Hot Seat session where Randall will answer any and all questions on any digital strategy  topic, no holds barred.
  • Have Randall attend a special breakfast or lunch to honor your event sponsors. He can speak on how to improve their digital marketing and sales success, or do an “Ask me anything” session for the group.
  • Have Randall do a bonus 7am digital strategy roundtable – a bonus session where Randall can either discuss a specific digital opportunity, or answer any attendees’ burning questions.
  • Randall can help coach your leaders on delivering a great presentation, during your on-site rehearsal.
  • Offer Randall’s intensive Digital Transformation Master Class as a revenue-generating pre-Conference Super Session.
  • If your event includes a Trade Show, Randall would be delighted to spend some time in the Booth of a company who sponsors his appearance at your event. Sponsors love this additional attention as it draws traffic to their booth.
  • Clients often ask Randall to deliver a series of follow-up webinars to Build Digital Capacity and to add even more value, encourage and facilitate implementation.

Randall only accepts engagements where he has prior experience and direct expertise.  It continues through research, interviews, and a discussion on the formats and options that are available.  Some of our clients know precisely what they want, while others tap into our experience to explore new or unique delivery options.  (This is especially true as so many presentations are now delivered virtually.)

Our process continues with a unique-to-you presentation that is filled with content, actionable ideas, and yes, some humor.   And yes, we will spend time rehearsing, doing a technical run-through for virtual presentations, and connecting with attendees before and afterwards.

We know that our presentation is usually part of a larger agenda, so we do everything that we can to make your life easier.

DELIVERY OPTIONS

  • Keynote - Virtual or in-person
  • Interactive workshop - Virtual or in-person
  • Facilitated Executive Roundtable - Virtual or in-person
  • Interactive webinar
  • Master class (one-day or two-day deep dive)
  • Point-counterpoint “bar-stool" (or Zoom) discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

416-918-5384 [email protected]

Questions?

Please fill out the form below and we will be in touch ASAP.

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    • Stephen Libman

      Stephen Libman

      Transformational thinker

      I learned 7 or 8 killer ideas that I need to put into action right away.

    • Adrian Davis

      Adrian Davis

      President Whetstone Inc.

      Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

    • Brad Christmas

      Brad Christmas

      CIO Akin Gump

      Their methodologies have depth and are effective. We get exceptional value for every dollar spent.

    • Stephen Libman

      Stephen Libman

      Transformational thinker

      I learned 7 or 8 killer ideas that I need to put into action right away.

    • Adrian Davis

      Adrian Davis

      President Whetstone Inc.

      Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

    • Brad Christmas

      Brad Christmas

      CIO Akin Gump

      Their methodologies have depth and are effective. We get exceptional value for every dollar spent.

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