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Digital Transformation Strategy: Vertical Integration

In service-based businesses, the same is true: every person either adds value, or adds value to someone (or to a process) that adds value, all in service to creating a deliverable for an end client....

Digital Transformation Strategy: New geographies

Not necessarily. Many organizations have bundled their products in a service wrapper, and many deliverables are often partly digital, if not digital-first. If either of these are true for your organization, the cost/benefit equation of...

Digital Transformation Strategy: Crowdsourcing

The Oxford dictionary defines crowdsourcing as "the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the...

Digital Transformation Strategy: Shared Services

Most leaders would look closely at the source of the claim: is it coming from a credible source, or from a promoter with a dubious reputation? Hopefully, since it is coming from me, you would...

Digital Transformation Strategy: Debundling

The question, however, is whether each of those interdependent functions are really "best of class" in their area. Or perhaps more specifically, whether the staff in these areas are considered stars, and whether these areas...

Digital Transformation Strategy: Transformation to SAAS

Here are four steps to begin the process: 1. Define your "as a service": At one time, it only meant software. It may have been an API (applications programming interface), a webhook, plug-in, a website,...

Digital Transformation Strategy: White Label

Years ago, companies realized that their (expensive) factories were sitting idle whenever there wasn't enough demand. They reckoned that if they built products in their factories for other companies during downtime, their ROI would skyrocket....

LinkedIn Spam Reduction Strategy

One of the current practices (let's not call it a "best" practice) that people use on LinkedIn, is to reach out to a prospect based on an affinity of some type, and then ask to...

Choosing a Business Coach

Is there clarity on their role as your coach?  (eg poor fit) Sadly, the term “coach” can mean many different things, so what kind of coaching does a particular coach provide? Is it accountability, reflecting...

Webinar Marketing Blueprint

While you may be doing many of these ideas already, it always makes sense to look at this question anew. Each of them probably deserves its own tipsheet, but for now, consider this one a...

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