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Social MediaTrue or False: Digital Transformation or Business ExtinctionTomorrow's opportunity at the intersection of marketing and technology

From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape.

At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations – and leaders – to work far differently than before.  All of this is happening in an environment of increased cynicism about technology, while government are increasingly flexing their legislative muscles.  Enter Digital Transformation.

Or… is the great “movement” to digital being driven by software vendors eager for sales, self-interested consultants, and the likes of Facebook and Twitter?  Is all of this focus on digital transformation just a fad or a phase, much like the many management slogans that appear, cause a ruckus, and then eventually disappear? 

In this presentation, Randall gives a reality check, and describes what is really necessary to retool to differentiate, connect, and engage.

Every presentation can be delivered as a keynote, workshop, virtual presentation, roundtable, or master class.

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The presentation will also be customized for your audience:  Associations, Large enterprise, Independent business, Associations and not-for-profits.

Depending on your particular needs, this presentation can include an entire range of specific content:  The case for transformation; Different models of transformation, Engaging the organization, Cost-driven vs opportunity-driven transformation, Disruption, Trust, Where to start, mistakes, New technologies, Building trust. (And more – this is a very dynamic field.)

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

416-918-5384 [email protected]

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Get Answers
    • Brad Christmas

      Brad Christmas

      CIO Akin Gump

      Their methodologies have depth and are effective. We get exceptional value for every dollar spent.

    • Adrian Davis

      Adrian Davis

      President Whetstone Inc.

      Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

    • Barry Levine

      Barry Levine

      Conference Chair National SCL Conference

      Randall was a great addition to our annual supply chain conference

    • Brad Christmas

      Brad Christmas

      CIO Akin Gump

      Their methodologies have depth and are effective. We get exceptional value for every dollar spent.

    • Adrian Davis

      Adrian Davis

      President Whetstone Inc.

      Randall is a strategic thinker, analytical, and personal. He possesses intellectual muscle, a commitment to optimum outcomes and high integrity - I highly recommend him. Randall is first class!

    • Barry Levine

      Barry Levine

      Conference Chair National SCL Conference

      Randall was a great addition to our annual supply chain conference

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