Do you really trust Facebook?  Do your customers really like email spam? And would they be fine knowing about everything that you track – every interaction, and sometimes even their physical location? 

Each digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever.  In this presentation, Randall introduces several models that can do this, along with examples, both good and bad, funny and sad.

Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

While the underlying frameworks remains the same, depending on the audience, the take-aways and content may be quite different.

Marketing or business leaders:  The focus is on where digital can be used to improve the marketing, sales, and service dimensions… while at the same time identifying trust-killing digital activities.

For Entrepreneurs:  A greater focus on low-hanging fruit – ideas that can be implemented quickly and inexpensively to build trust, reduce risk, and drive new business.

For Professional Service firms: Includes an exploration of the different roles and opportunities for partners, practices, and the firm as a whole.

For Associations and not-for-profits:  Specific examples of using digital trust strategies for improving member engagement and retention.  As well, an exploration of the linkage between digital trust activities and driving event attendance.

For Technology leaders (and all leaders, actually):  Building trust from the ground up, including data privacy, nudge techniques, reward loops, age-appropriate design, dark patterns, and price manipulation. Building trust – or not – with machine learning, AI, and big data, and bias. Partnership ethical due diligence, and making the case for ethical data and digital practices.  Rebuilding trust when things go wrong.