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Social MediaBuilding Digital TrustFive ways to effectively build digital trust

Do you really trust Facebook?  Do your customers really like email spam?  (Didn’t think so.) 

Each digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever.  In this presentation, Randall introduces several models that can do this, along with examples, both good and bad, funny and sad.

Every presentation is completely customized for the audience, and can be delivered as a keynote, workshop, virtual presentation, or master class.

While the underlying frameworks remains the same, depending on the audience, the take-aways and content may be quite different.

Marketing or business leaders:  The focus is on where digital can be used to improve the marketing, sales, and service dimensions… while at the same time identifying trust-killing digital activities.

For Entrepreneurs:  A greater focus on low-hanging fruit – ideas that can be implemented quickly and inexpensively to build trust, reduce risk, and drive new business.

For Professional Service firms: Includes an exploration of the different roles and opportunities for partners, practices, and the firm as a whole.

For Associations and not-for-profits:  Specific examples of using digital trust strategies for improving member engagement and retention.  As well, an exploration of the linkage between digital trust activities and driving event attendance.

For Technology leaders (and all leaders, actually):  Building trust from the ground up, including data privacy, nudge techniques, reward loops, age-appropriate design, dark patterns, and price manipulation. Building trust – or not – with machine learning, AI, and big data, and bias. Partnership ethical due diligence, and making the case for ethical data and digital practices.  Rebuilding trust when things go wrong.

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (We take care of the technology – you just need to send the registration link to potential attendees.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Joseph Palumbo

    Joseph Palumbo

    Executive Director Schulich School of Business, York University

    Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.

  • Sylvia Plester-Silk

    Sylvia Plester-Silk

    Catalyst On Purpose Transformation

    Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.

  • Cass Bayley

    Cass Bayley

    President Bayley Group Inc.

    Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

  • Joseph Palumbo

    Joseph Palumbo

    Executive Director Schulich School of Business, York University

    Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.

  • Sylvia Plester-Silk

    Sylvia Plester-Silk

    Catalyst On Purpose Transformation

    Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.

  • Cass Bayley

    Cass Bayley

    President Bayley Group Inc.

    Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

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