Each digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever. In this presentation, Randall introduces several models that can do this, along with examples, both good and bad, funny and sad.
While the underlying frameworks remains the same, depending on the audience, the take-aways and content may be quite different.
Marketing or business leaders: The focus is on where digital can be used to improve the marketing, sales, and service dimensions… while at the same time identifying trust-killing digital activities.
For Entrepreneurs: A greater focus on low-hanging fruit – ideas that can be implemented quickly and inexpensively to build trust, reduce risk, and drive new business.
For Professional Service firms: Includes an exploration of the different roles and opportunities for partners, practices, and the firm as a whole.
For Associations and not-for-profits: Specific examples of using digital trust strategies for improving member engagement and retention. As well, an exploration of the linkage between digital trust activities and driving event attendance.
For Technology leaders (and all leaders, actually): Building trust from the ground up, including data privacy, nudge techniques, reward loops, age-appropriate design, dark patterns, and price manipulation. Building trust – or not – with machine learning, AI, and big data, and bias. Partnership ethical due diligence, and making the case for ethical data and digital practices. Rebuilding trust when things go wrong.
Some of the dimensions that will help us precisely tune the presentation to meet your objectives:
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Randall is professional in every sense of the word. He researches his material, presents with authority and style and follows up with participants diligently.
Randall has a gift of being able to take complex processes and make them understandable and applicable. Our participants raved about the incredible quality and clarity of his message.
Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!