Have you ever been disappointed, frustrated, or annoyed with an experience with a person or organization? In today's always-on digitally-connected world, suffering in silence need not be your only option. You can Tweet, Blog, post to Facebook, create a YouTube video, do an annoying TikTok, write on a review site [More]
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who "own" digital within an organization. This isn't surprising, but it is unfortunate. The development of relationships is critically important in just about every organizational department, and each person's individual success. And digital transformation [More]
When someone sends a nastygram directly to you via email, it's easy to deal with them directly: there's just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many are woefully unprepared [More]
Much has been said about Twitter, but how can you use it when you're trying to sell yourself into your next role, or sell your next advisory engagement? It may be easier than you think; consider these four strategies: 1) Networking: Reach out to your "followers" on Twitter to let [More]
When you are doing a major presentation, writing a blog, or posting online, how do you know whether what you say is hitting the mark? And how can you improve the effectiveness of your message? One of the more clever techniques that marketers use for this purpose - and you [More]
There is no shortage of discussions about Twitter, which is ironic, as each Tweet is just 140 characters, the length of this first sentence. (Note that Twitter's limit has been increased from this number, and can now be as long as 280 characters... the length of this paragraph.) Yet most [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ