If you spend 10 minutes on LinkedIn each business day for the last two years, you've made an investment of 86 hours... or two weeks of vacation. Up that to 15 minutes, and you've gobbled three weeks over the year. How satisfied are you with the return on your time [More]
How do you know if you are successful using Social Media? While the answer a few years ago may have been it's so experimental, we'll have to see, the answer from some today is similarly dissatisfying: Social Media ROI is comparable to computing the ROI of a telephone. We can [More]
How long ago did you (or your organization) start your Social Media "work"? Likely, a number of years ago. Remember this? First came LinkedIn: you filled out your profile, asked for (and responded to) connection requests. Then you asked for (and responded to) recommendation requests, asked (and responded to) questions, [More]
Do you have the feeling that many digital - and specifically Social Media - investments have not really paid out? That there is a lot of expensive wheel-spinning, and very little in the way of tangible results? With all of the fluff being written on the topic, it isn't surprising [More]
Despite the frenzy everywhere else, many leaders look at their corporate Social Media initiatives, and wonder why there isn't a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here's the question: is there some special social secret sauce that can dramatically [More]
Do you have a nagging concern that all of the time you spend on Social Media is not giving you a good return on your time investment? If so, you're probably right, and you're not alone. Too many organizations (and people) waste time doing activities that yield very little, often [More]
After a grueling amount of research, writing, and editing, Online PR and Social Media for Experts, Authors, Consultants, and Speakers is now available. Check it out at www.OnlinePRSocialMedia.com. The book itself is 130 pages, and while it is aimed at "experts", it is completely appropriate for those with expertise working [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ