If you're reading this, the chances that you are on Facebook are relatively high. And sadly, the chances that you personally will duplicate Mark Zuckerberg's business success are relatively low. Very few of us will take our companies public, let along profit so handsomely during our careers. What we can [More]
In 1997 there was no Google. In 2002 there was no Facebook. There was no Twitter in 2004, Alexa only made it's debut in 2014, and TikTok in 2017. There is no indication that the pace of innovation will slow, so how can you plan for the future when the [More]
Picture this scenario: An employee gets charged with a serious offense and the company's name gets mentioned repeatedly in the news reports. The reporters found the connection to your organization by scanning through Social Media. Or this scenario: A subcontractor tweets (or posts pictures) celebrating the conclusion of a major, [More]
...and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that. Here's the case: Most organizations have Facebook pages. Some of them have invested significantly in nifty functionality that runs [More]
Just about everybody has heard about Facebook, LinkedIn, Twitter, and YouTube. Avid users talk about connecting with family, networking with past colleagues, and meeting new contacts. Social media sites allow this to happen, and much more. You can post photos, blogs, status updates, job history, family relationships, event listings, and [More]
If you had a choice to be paid either $500 or $1000 for a service that you delivered, which would you choose? Most of us would choose the greater amount; after all, if we have to do the work, why not be paid as much as the market will bear? [More]
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