Even if you do receive a decent number of referrals, the question remains: how might we do even better? Enter upstream-downstream analysis. Clients don’t care about you, they only care about how you can solve their problems. And to solve their problems, your services are generally part of a process: [More]
Personas are usually built to understand the details (and motivations) of a particular segment. Experienced marketers know the typical persona questions: Who are they -- demographically and psychographically? What service or product features are important to them? What challenges do they have? Where are they located? How do we reach [More]
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