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  • Monetizing IP: Implementing an eLearning program

    Monetizing IP: Implementing an eLearning program

    Do you generate content (or training materials) for staff, prospects, clients, and other third parties?  If so, you probably know that doing it right is not easy-  and often is hit or miss.  In a previous post, we explored the business rationale and the alternatives for monetizing this knowledge via eLearning; in this post, [More]

  • Monetizing IP: Online Learning

    Monetizing IP: Online Learning

    "The Internet wants to be free": has been the internet anthem for decades. It has been sung by the academic world in the spirit of sharing knowledge, in the anti-spirit of corporate greed by anarchists, and by the "inbound marketing" crowd as a magnet to attract prospective clients. But at [More]

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