You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Test yourself: how do you think they would answer the following questions? If asked to describe [More]
Think what it was like to be Lewis Downing Jr: Back in the mid-late 1800's, he was the President of the Abbot-Downing Company, one of America's most celebrated stagecoach manufacturers. He was at the top of his game, literally opening up the west with his vehicles. Lewis Downing Jr. supported an entire [More]
Yes, we do market research. In fact, for many years I have published industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when - and why - market research should not be done. At its core, the [More]
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