What makes a web site great? What might come to mind is great design, easy-to-find information, and intuitive functionality. These may have made the top of the list in 2003 (or even 2013) , but are, at best, merely sufficient today.Many professional marketers now understand where the web fits into [More]
Have you ever felt that you were being "sold" to? Perhaps an over-the-top marketing campaign, or perhaps a slightly-too-pushy salesperson? If so, then you're not alone; the question, however, is why. And why do organizations so often encourage such off-putting activities? Some of the obvious reasons: The momentum of the [More]
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