Nowadays, a white paper can be just about anything. In the olden days of the 1980s, it typically meant a definitive exploration of a specific topic, often 20 pages or more. The author (and their organization) would be recognized for this knowledge by the marketplace, resulting in queries, and eventually, [More]
One of the most important elements of a modern marketing strategy is Content Marketing. The idea is that if your "content" is everywhere, then would-be clients would be easily attracted to you as they begin looking for solutions to their problems. Unfortunately, many marketers miss a crucial aspect of this: [More]
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