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Effectiveness

  • Blog Post Magic Bullet

    Blog Post Magic Bullet

    Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark.  Adding strategy [More]

  • Management and Measurement

    Management and Measurement

    When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]

  • Work yourself out of a job

    Work yourself out of a job

    What would happen if you planned for your own obsolescence? What if you changed your job so that you were no longer required in that role? As an optimist, the possibilities are exciting: You wouldn't be considered as "critical", and therefore could be considered for other positions. With the extra [More]

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