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Not Just Marketing

by Randall Craig on April 26, 2011

Filed in: Blog, Make It Happen Tipsheet, Social Media

Tagged as: , , ,

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate. The development of relationships is critically important in just about every organizational department, and each person’s individual success.

Not convinced? Here are a few suggestions on who can use social media, and how:

HR: To source candidates, to tweet about job postings, to check references

Supply Chain: Supplier due diligence and reviews; To tweet about upcoming RFP’s and current inventory levels.

Investor Relations: To send notifications about upcoming financial reporting; to solicit questions for investor calls and meetings.

Legal: To monitor and identify inappropriate use of trademarks and copyrights.

This week’s action plan: Is every group within your organization using social media? And is it doing so effectively? Or is social media stuck exclusively in the clutches of marketing and IT? This week, find one way to embed more social media and collaboration within your organization.  Your relationships will be stronger – as will the business.

Bonus concept: On the personal level, social media is useful well beyond entertainment and job searches. This week, identify where in the social media world you can find professional support, and get involved (It might be in a LinkedIn group, an industry association’s discussion group or a Twitter List…)

Note: The Make It Happen Tipsheet is also available by email. Go to to register.

Randall Craig

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