Looking for the fine print on successfully using Twitter/Chat at your event? Here is Part two: [Read part one] 1) Choose a hashtag: Choosing a unique hashtag is critical; if you choose one that another organization is using, then their comments will be mixed in with yours. CAFE, for example, [More]
You've decided - or you've been told - that it is time that your meeting incorporates Twitter. In fact, the young keener in your office has assured you that doing so is actually quite easy - just set up a Twitter wall. Unfortunately, you know that whenever anyone says this, [More]
Nobody asked me to write this post, but it is an exceptionally powerful one. Have you noticed that many (most?) online posts by organizations seem contrived? They are sales-focused, or narcissistic, or they're trying just a bit too hard to be friendly. It is someone's day job - a "community [More]
How many websites does your organization have? Of course there is the main site. Then there is the "old" site that includes all of the archival content. Then there are specialized microsites for various products, events, and advertising campaigns. And finally, there are all of the landing pages that support [More]
Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer - and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five [More]
Nowadays, a white paper can be just about anything. In the olden days of the 1980s, it typically meant a definitive exploration of a specific topic, often 20 pages or more. The author (and their organization) would be recognized for this knowledge by the marketplace, resulting in queries, and eventually, [More]
If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the [More]
Each summer for the last three years, my wife and I have stayed at the same hotel while visiting the Montreal Jazz Festival. Each time Ali was at the desk checking us in with a smile. Each time asking us a question or two. Not only did he know his [More]
How often do you research a product online, and then purchase it at the store? Or, check out the product at the store, and then use the internet to make the purchase? If so, you're not alone. These newer consumer behaviors are both the new reality for retailers - and [More]
Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark. Adding strategy [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ