Make It Happen
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Define

What do I want to be known for?

by Randall Craig on September 23, 2008

Filed in: Blog, Branding, Make It Happen Tipsheet, Motivational, Planning

Tagged as: , ,

If you’re like most people, you’d much prefer to write your resume than your obituary. Resumes help you get that promotion or new job, while obituaries are relatively… final. Nevertheless, writing your own obituary is a great exercise: it helps you define how you will be remembered by your colleagues, friends, and family.

At work, would you be remembered because you were a great analyst, great relationship manager, or someone who always met their deadlines? Perhaps your technical knowledge, or the impact you’ve had on your industry? Or maybe, that you were a great mentor, or a great leader?

The answer to this question defines your Personal Brand. If obituaries make you uncomfortable, think of your personal brand as what others would say about you, if asked. The better defined your personal brand is, the easier it will be for others to work with you – or promote you – or hire you; they can better match your personal brand to their needs.

Defining your personal brand can be as easy as answering the question: “What do I want to be known for?” Once you know the answer, then it is simply a matter of deciding to do things that support this goal – and cease doing things that are contrary to it.

This week’s action item: How would you like to be remembered by your friends and family? The same concept of Personal Branding applies here as well. This week, spend some time considering the answer to this question, then choose one thing to begin doing that supports your brand. And stop doing one thing that hurts it.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com

September Makes You Stronger

by Randall Craig on September 4, 2007

Filed in: Blog, Make It Happen Tipsheet, Motivational, Planning

Tagged as: , ,

After a summer of vacation, a relaxed pace, and perhaps a bit too much socializing, you’re back at your desk, thinking about how to kick-start your career – or at least keep a semblance of work-life balance. After all, you’ve just come back from a summer break:

  • You’ve got more energy: you’ve just been recharged;
  • You have experienced better “balance”;
  • You may have thought about your job responsibilities and career direction – and have discussed it with your friends or family.

On the other hand, this activity may mean getting back into the groove isn’t exactly easy. Here are some ideas that might help:

1) Write down your job and career objectives for the next three months. Are you hoping to learn a new skill? Meet certain quantitative goals? Sign up for a new course? Prepare for a new role? Committing your objectives to paper will provide tremendous focus: your actions will help achieve something specific.

2) Keep some of the summer in the fall. Did you start a new hobby, or change one of your habits over the summer? Whether it is going for a walk each evening, reading the newspaper, or something more substantial, find a way to embed it into your fall routine. If you don’t put it into your schedule, it probably won’t happen.

3) Think like a kid. Remember what it was like before the first day of school? Perhaps some anticipation, excitement, and uncertainty? You knew that you would have a new teacher, make new friends, and learn new things. Is it possible to recapture some of this now, even though you’re not in school? Look for opportunities to take on new responsibilities and meet new people: both will challenge you, and make you stronger.

September is different for another reason as well. For many businesses, the last three months of the year are the “make or break” months. For retailers in particular, their success between Thanksgiving and Christmas can even determine their solvency. This increased pressure gives you an opportunity to distinguish yourself – or not.

This Week’s Action Item: Switching from summer to September may seem hard, but needn’t be. Defining your objectives gives you direction, keeping some of the summer helps with balance, and thinking like a kid will make you stronger. Before the week is up, devote some time to these activities. Perhaps more than January, September is a great time to make an investment in yourself.

Note: The Make It Happen Tipsheet is also available by email. Go to www.RandallCraig.com to register.

Randall Craig

@RandallCraig (follow me)
www.RandallCraig.com

www.108ideaspace
.com
www.ProfessionallySpeakingTV.com