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Copywriting

  • The Sharpest Point

    The Sharpest Point

    Most first impressions are formed within the first 10 seconds of conversation. Most hiring managers will take only 20-40 seconds to screen a resume. Most prospects will tune out a sales presentations in the same amount of time. What is the key to forming that first great impression? To speak [More]

  • The Five W’s

    The Five W’s

    During school, we learned about the five W's as elements that should be used in a great story. But as leaders, they serve an even more important purpose. These Five W's, Who, What, Where, When, and Why, along with others like "How", are words that start questions. In particular, they [More]

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