Have you felt the pressure to write a blog? If so, you're not alone - many people (and organizations) succumb to the pressure. This results in a sparse, poorly written blog, disconnected from strategy, and which is eventually abandoned. Of course, the embarassing initiative is preserved forever somewhere on the [More]
How do you solve problems? One way to do so is to use a zoom lens. If you're like most people, at one time or another you've played around with a zoom lens. When you zoom out as much as you can, you see just about everything: you have an [More]
As an expert, writing a blog (or doing a short video) is a great way to demonstrate your knowledge and perspective. It helps prospective clients (or employers) understand how you think, and how you can solve their problems. If you are a marketer, this content begins to create a community [More]
How do you know if your idea is really popular? Asking around is one way. Doing a survey is another. But how about the popularity of your idea on a world-wide scale? While this might be a bit of a challenge, if you can boil it down to a few [More]
Have you ever found yourself in a position where you're asked to be "instantly" creative? Maybe in a staff meeting? Or a client who is in trouble and needs a clever way out immediately? Or maybe you're writing a report, and you've got writer's block? If this happens to you, [More]
Have you committed to writing a blog, only to find that you don't quite write as often (or as well) as you'd like to? Or have you decided to use Twitter, only to find that you never really have much to say - let alone time to say it? If [More]
When you read a book or newspaper article, do you think that the writer got it "perfect" on the very first draft? Or do you think that an editor (or two) may have made a few changes, prior to publication? Yet, too ofen when we ourselves write a memo, report, [More]
What can we learn from the world of advertising? That ads that are intrusive or annoying might stand out for most. But seriously: billions are spent each year, in every country of the world, online and offline - surely something has been learned that can have direct applicability to us? [More]
Have you ever met someone who doesn't give you a straight answer? Do they have a way of saying things that leave doubt in your mind about whether they will deliver on their promises? When this happens, listen to their words carefully: they often will use conditional words to express [More]
As a communicator, I share my ideas by writing and by speaking. I project my ideas to others using nuance, idiom, tone of voice, and body language. I do it in business presentations, group meetings, in proposals, job interviews and resumes. But how do I know that the message is [More]
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