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Copywriting

  • Blog Post Magic Bullet

    Blog Post Magic Bullet

    Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark.  Adding strategy [More]

  • Being Real

    Being Real

    What's your reaction when you read a company newsletter, instruction manual, or other corporate communication?  Do you think it is plastic, anti-septic, and homogenized?  If so, you're like most people - they see corporate-speak as fake, and they can sniff it a mile away. The best communicators have always known [More]

  • Information Thief

    Information Thief

    Are you an information thief?  Have you ever plagiarized, pilfered, or "borrowed" someone else's knowledge or reputation?  And has someone ever done this to you? Thanks to Google, we have the entire internet in front of us; it is too easy to use others' information without their knowledge or permission [More]

  • Pictures from the Masters

    Pictures from the Masters

    Today, we go to the world's museums and galleries to admire the Masters.  We see how each brush stroke creates the picture, but often so much more: a window into the emotions of the painter.   And we marvel how indeed, their work has stood the test of time. Unfortunately, we [More]

  • A New York state of mind

    A New York state of mind

    How would you describe a typical New Yorker?  More likely than not, you wouldn't use the same words to describe someone from Los Angeles, or from a small mid-western town. People are a product of their environment, and often will take on the mindset, attitudes, and perspectives of where they [More]

  • Strategy and Synergy

    Strategy and Synergy

    Many people are interested in writing a blog, particularly if they have special expertise.  Yet, the specific topic area of the blog usually eludes them.  Choose the wrong topic area, and you're stuck with it, and because of Google, it sticks to you... forever. The overall blogging rule is simple: [More]

  • The Rule of Three

    The Rule of Three

    Have you ever read a blog post or listened to a presentation, only to find yourself unable to recall what was written or said? Have you ever found yourself frustrated when your own ideas are so quickly forgotten? There are many possible reasons for this, but often the culprit is [More]

  • Enough Fluff

    Enough Fluff

    In today's society, we are surrounded by fluff: low value information whose noise gets in the way of solid analysis, improved relationships, and personal excellence. Some of the fluff is mis-aimed advertising, some fluff is reply-all emails, and other fluff is "analysis" that doesn't really analyze. We see fluff at [More]

  • Repurposing

    Repurposing

    Have you ever wondered what it would be like to be an author of a book, but you can't see yourself ever finding the time to make it happen? If so, you are exactly like the vast majority of authors, before they write their first book. So how do they [More]

  • Remember First, Second, Third

    Remember First, Second, Third

    Many blogs I read I don't like - the posts have no interest to me. Have you ever read a blog posting or listened to a presentation where the topic didn't resonate, or where you felt excluded? If so, the writer made a common mistake: "you" were squeezed out by [More]

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