Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer - and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five [More]
Does this sound familiar? You have a website (or two), a marketing budget, and more than likely, a desire to grow. It doesn't matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions - the problem is that too often, a web initiative doesn't always pull [More]
And here's the new: And here's the question of the day: why bother? What's wrong with the old? Is the time and expense really worth it? Reasons to rebrand: 1) There has been a growing difference between what your organization represents, and the visual representation of it. Rebranding forces the [More]
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