The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP systems track [More]
The Cubans we met were super-friendly, happy, and entrepreneurial. The culture was replete with amazing music, history, architecture, and national pride. And the beaches were amongst the best in the world. The country, however, is literally cut off from much of the western world, largely because of the remnants of [More]
Yes, we do market research. In fact, for many years I have published industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when - and why - market research should not be done. At its core, the [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.