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Big Data

  • Big data, analytics, and competitive advantage

    Big data, analytics, and competitive advantage

    The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP systems track [More]

  • Viewpoint: Cuba, Data sovereignty, and the Cloud

    Viewpoint: Cuba, Data sovereignty, and the Cloud

    The Cubans we met were super-friendly, happy, and entrepreneurial.  The culture was replete with amazing music, history, architecture, and national pride.  And the beaches were amongst the best in the world. The country, however, is literally cut off from much of the western world, largely because of the remnants of [More]

  • When Market Research is insufficient… or ill-advised

    When Market Research is insufficient… or ill-advised

    Yes, we do market research.  In fact, for many years I have published industry benchmarking and best practices research in the area of Social Media.  So it might be surprising to read a post about when - and why - market research should not be done. At its core, the [More]

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