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Virtual Presentation Series — Current list

A fixed-price educational program designed to improve your organization's digital effectiveness and capability.

Each presentation is 50 minutes, which provides for an exploration of the topic, actionable next steps, and time for the attendees to ask questions. Learn more about how to bring this knowledge to your organization.

Leadership (Building leadership capability)

These presentations are all focussed on building the profile and capability of an organization's leader.

  • Becoming a trusted advisor
  • Building your digital leadership reputation
  • Building a collaborative culture 2.0
  • Digital trust
  • It's not called thought followership
  • Linkedin for leaders
  • Strategic blogging for leaders
  • Delivering an engaging virtual presentation
  • A professional speaker's guide to presentations

Strategy (Strategic inputs and new concepts)

Digital is no longer just an execution mechanism, but often serves as an input to the organization's strategy itself. These presentations expose the attendees to the many ways this might happen.

  • Virtual and augmented reality strategic update
  • Tech strategy update for leaders
  • The 20 elements of digital transformation
  • Planning for the digital transformation process
  • 15 web trends you can't ignore
  • 47 toughest digital investment questions
  • Building an integrated digital business
  • Building competitive advantage with elearning
  • Building digital long-tail value
  • Digital disruptor or digitally disrupted?
  • Engaging your members with marketing automation
  • Launching an agile digital organization
  • Executive briefing: today’s new digital landscape
  • Digital HR: from risk reduction to recruitment
  • 5 ways web developers cutting corners
  • Planning for an intranet
  • Competitive advantage: competing with free

Marketing (Efficiency, engagement, and growth)

At one time, there was traditional marketing, and digital marketing.  In today's omni-channel low-attention world, sophisticated marketers realize that today's "buyers" make no such distinction: concepts such as engagement and trust have become critical.  At the same time, the proliferation of platforms, new technologies, and cost pressures have meant that marketing - and marketing capability - is everyone's responsibility.  These presentations build knowledge and skill across the organization.

  • A different take on branding and design
  • 100 ways to build engagement.
  • Strategic digital integration
  • Egregious trust-killer showcase
  • Online research: becoming an online sleuth
  • Forget social media:  20 reasons why you shouldn't invest a penny in it.
  • Community management
  • Delivering killer webinars
  • Email marketing and copywriting strategies
  • Social media without wasting your time or losing your identity
  • Journey mapping, touchpoints, and improving engagement
  • Monitoring social media
  • Inbound marketing and content strategy
  • Marketing re-boot for professional service firms
  • Search engine optimization
  • Measurement:  marketing analytics and ROI
  • Growing your firm with marketing automation
  • Ten tests: will your website last the year?

Business Development (Building sales capability)

For those charged with growth (and retention), taking advantage of the promise of digital means stronger capability, both at the individual level and within the organization's processes. These presentations build both specific tactical skills, and also delve into key retention and business development processes.

  • Digital growth hacking lab
  • Digital prospecting for professionals
  • Social media business development and sales
  • Networking for success in a post-COVID world
  • Event marketing: bums in seats and minds engaged
  • Converting a community to commitment: monetizing your digital communities
  • Twitter tips, tricks, and time-wasters
  • You're on camera: getting the most from youtube
  • Getting the most from facebook
  • Improving your digital ROI:  37 post-project ideas
  • Implementing CRM

What this includes:

  • We develop and deliver all content, provide all logistics, registration, reminders, and technology for up to 1000 people. Speak to us if you have more attendees.

  • For a low fixed monthly cost, we provide specific, action-oriented professional development – a tangible benefit to the learner – without the risk of cost overruns or surprise bills.

  • Our platform takes care of the registration automatically, and sends each person a customized link to attend.

  • We provide full registration and attendance reporting. (Customized-for-you option only)

CUSTOMIZATION OPTIONS

When you choose the customized-for-you option, the virtual presentations will be customized to meet your specific objectives. These dimensions will help us precisely tune the presentation for your audience:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
VIRTUAL FORMAT:
PresentationPresentationVirtual RoundtableInteractive Roundtable

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Sylvia Link, APR

    Sylvia Link, APR

    Director of Marketing & Communication Retired Teachers of Ontario

    Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.

  • Cass Bayley

    Cass Bayley

    President Bayley Group Inc.

    Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

  • Stephen Libman

    Stephen Libman

    Transformational thinker

    I learned 7 or 8 killer ideas that I need to put into action right away.

  • Sylvia Link, APR

    Sylvia Link, APR

    Director of Marketing & Communication Retired Teachers of Ontario

    Randall's expertise and experience in all areas of strategic communication, marketing, web and social media is remarkable in its breadth and depth.

  • Cass Bayley

    Cass Bayley

    President Bayley Group Inc.

    Randall has the unique ability to cut to the heart of the issue and provides concrete ideas that change the way you think and clarify what needs to be done. Very worthwhile to spend some time with Randall!

  • Stephen Libman

    Stephen Libman

    Transformational thinker

    I learned 7 or 8 killer ideas that I need to put into action right away.

More Testimonials
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