Are you dubious about the ROI of social media for sales? Are you feeling that your email database, web site, and other digital initiatives are not fully pulling their weight?

Was your CRM brought in with great fanfare, only to be ignored by those it was supposed to help? And is your big data really a big data mess?

If so, it’s likely because your efforts have grown over the years more opportunistically than strategically.  And it’s likely that while the goalposts have moved, your approach – however good – might benefit from new ideas and a fresh perspective.

In this session, Randall shares practical ideas for growing your organization with digital; depending on the audience, topics can include:

• Using digital marketing frameworks to underlie investment decisions.
• Connecting the funnel: from social/email/real-world interactions, through Marketing automation, CRM, and operational delivery.
• Using digital tools to improve loyalty and drive referrals.
• Leveraging both front-line and centralized marketing tactics.
• Building collaborative digital relationships with partnerships
• Building your organization within today’s regulatory constraints.
• List building and data quality strategies
• Past client recapture, abandoned carts, and plugging other leaks.
• Implementing a practical social media risk mitigation policy
• Building competitive advantage through privacy and ethics-driven data and interaction practices

Each presentation is completely customized for the audience, and can be delivered as a keynote, workshop, webcast, or master class.  The Digital Growth Hacking Lab is designed to produce actionable ideas that can be moved to implementation immediately.