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Social MediaDigital Growth Hacking LabPractical Ideas to Grow: Marketing to Sales to Service

Are you dubious about the ROI of social media for sales? Are you feeling that your email database, web site, and other digital initiatives are not fully pulling their weight?

Was your CRM brought in with great fanfare, only to be ignored by those it was supposed to help? And is your big data really a big data mess?

If so, it’s likely because your efforts have grown over the years more opportunistically than strategically.  And it’s likely that while the goalposts have moved, your approach – however good – might benefit from new ideas and a fresh perspective.

In this session, Randall shares practical ideas for growing your organization with digital; depending on the audience, topics can include:

  • Using digital marketing frameworks to underlie investment decisions.
  • Connecting the funnel: from social/email/real-world interactions, through Marketing automation, CRM, and operational delivery.
  • Using digital tools to improve loyalty and drive referrals.
  • Leveraging both front-line and centralized marketing tactics.
  • Building collaborative digital relationships with partnerships
  • Building your organization within today’s regulatory constraints.
  • List building and data quality strategies
  • Past client recapture, abandoned carts, and plugging other leaks.
  • Implementing a practical social media risk mitigation policy
  • Building competitive advantage through privacy and ethics-driven data and interaction practices

Each presentation is completely customized for the audience, and can be delivered as a keynote, workshop, webcast, or master class.  The Digital Growth Hacking Lab is designed to produce actionable ideas that can be moved to implementation immediately.

DELIVERY OPTIONS

  • Keynote (60-90 minutes)
  • Interactive worksop (2-4 hours)
  • Master class (one-day or two-day deep dive)
  • Webcast
  • Facilitated roundtable discussion
  • Point-counterpoint “bar-stool" discussions with one of your leaders or another expert
  • Executive (or front-line staff) fireside interview
  • Digital hotseat (add-on)
  • Live Twitter wall with active back-channel management (add-on)
  • 10-minute "pre-show" before presentation (add-on)

CUSTOMIZATION OPTIONS

Some of the dimensions that will help us precisely tune the presentation to meet your objectives:

CONTENT:
StrategicStrategicTacticalTactical
AUDIENCE:
Senior ExecutiveSenior ExecutiveFront-lineFront-line
PRESENTATION STYLE:
ContentContentEntertainmentEntertainment
FORMAT:
Live in-person Live in-personHybridHybrid VirtualVirtualVirtual Pre-recordedPre-recordedPre-recorded
MEETING GOAL:
Motivation MotivationSkill-buildingSkill-building Skill-buildingGrowthGrowth GrowthEngagementEngagement
  • VALUE BEYOND THE EVENT

  • BEFORE

    • A detailed questionnaire about your meeting objectives and audience
    • 2-4 interviews, to understand your priorities and audience issues.
    • Customized and updated presentation.
    • A movie-trailer promo video to help drive registration.
    • (Yes, Randall does rehearse.)
  • ON-SITE

    • Early arrival to meet attendees, listen to other speakers, and weave this intelligence into the presentation. Early arrival also means early sound checks. And less risk of airline delays.
    • A powerful presentation that keeps to your schedule.
    • Will stay the day, to spend time with attendees and answer questions personally.
    • Additional learning materials are optionally available (e.g. books).
  • AFTER

    • Two articles or blog posts that can be used either before the event, or to extend the learning afterwards.
    • Randall will present the keynote in webinar format for those who couldn’t make the live event, at no additional cost. (You take care of the technology – we’ll take care of the content.)
    • A one-page reference sheet that covers the keynote topic.

LET’S
CONNECT

Randall Craig

Contact us for more on Randall’s topics, availability, and audience fit.

416-918-5384 [email protected]

Questions?

Please fill out the form below and we will be in touch ASAP.

  • Sandy Salem

    Sandy Salem

    VP Marketing Bell Globemedia Interactive

    Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart

  • Kirk Layton

    Kirk Layton

    President and Founder eServus

    Randall's astute counsel and strategic perspective have been invaluable to me as the CEO. His knowledge across the broad range of strategy, marketing, and technology has been invaluable.

  • Annette Frymer

    Annette Frymer

    EVP Corporate Affairs CCI Entertainment

    Randall's clear thinking is focused and tailored. Indeed, his comments resonated deeply.

  • Sandy Salem

    Sandy Salem

    VP Marketing Bell Globemedia Interactive

    Randall is an idea guy - and I highly recommend him. He is creative, strategic, organized and smart

  • Kirk Layton

    Kirk Layton

    President and Founder eServus

    Randall's astute counsel and strategic perspective have been invaluable to me as the CEO. His knowledge across the broad range of strategy, marketing, and technology has been invaluable.

  • Annette Frymer

    Annette Frymer

    EVP Corporate Affairs CCI Entertainment

    Randall's clear thinking is focused and tailored. Indeed, his comments resonated deeply.

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