Commodities, Academics, Golfers, and Stars

Is there a gap between how you perceive yourself, and the reality that others see? Too often, we use self-descriptive marketing terms so much that we convince ourselves of their truth. And what the the biggest culprits? Here are two: Thought Leader and Trusted Advisor. It isn’t hard to understand why so many refer to … Continue reading Commodities, Academics, Golfers, and Stars