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  • Avoiding costly web development corner cutting (Part I: Four key reasons developers cut corners)

    Avoiding costly web development corner cutting (Part I: Four key reasons developers cut corners)

    Have you ever purchased a new house, only to later discover that the contractor cut some corners?  And that buck or two savings for the contractor now translates into thousands of dollars of extra cost for you?  Unfortunately, many website developers have taken a page from the building trade, and [More]

  • Learning Strategy from McDonalds… and Five Guys

    Learning Strategy from McDonalds… and Five Guys

    For those who aren't familiar with the McDonald's menu, there is something for everyone: burgers, fish, chicken (in a bun or nugget-style), salads, fries, gourmet coffee and desert.  If you arrive for breakfast, you can choose from yogurt parfaits, oatmeal, eggs, muffins, egg McMuffins, juices and coffee.  In other words, [More]

  • Web Sleuthing and Competitive Archeology

    Web Sleuthing and Competitive Archeology

    What happens in Vegas, stays in Vegas - and what happens on the web, stays there forever.  Yet even when files are deleted from the server (which they often are not) the content is always available, if only you know where to look. Before answering the questions of how and [More]

  • Ten Tests: Can Your Website Live Through One More Year?

    Ten Tests: Can Your Website Live Through One More Year?

    How long do you keep your car?  Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground.  There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some [More]

  • Marketing Insight: From Landing Pages to Microsites

    Marketing Insight: From Landing Pages to Microsites

    How many websites does your organization have? Of course there is the main site. Then there is the "old" site that includes all of the archival content. Then there are specialized microsites for various products, events, and advertising campaigns. And finally, there are  all of the landing pages that support [More]

  • Marketing Insight:  The Five Principles of Web Usability

    Marketing Insight: The Five Principles of Web Usability

    Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer - and their cousin, the marketing director.  When sites are poorly put together, it is likely that the site has violated one of the five [More]

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