"The Internet wants to be free": has been the internet anthem for decades. It has been sung by the academic world in the spirit of sharing knowledge, in the anti-spirit of corporate greed by anarchists, and by the "inbound marketing" crowd as a magnet to attract prospective clients. But at [More]
What makes a web site great? What might come to mind is great design, easy-to-find information, and intuitive functionality. These may have made the top of the list in 2003 (or even 2013) , but are, at best, merely sufficient today.Many professional marketers now understand where the web fits into [More]
If you use the web on a mobile device, do you ever get frustrated by a site that forces you to pinch-and-zoom to read the content? Or a mobile website that seems to hide what you think is key information - like the street address and phone number? If your [More]
Most marketers understand the basics of putting up a website, but rarely get a glimpse into what is likely the most important part of the process: testing. Done properly, testing is time-consuming. When the schedule (or budgets) are tight, unfortunately, it is the first thing to go. And when this [More]
Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?" They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive. You don't care. Or maybe, your spam [More]
In the olden days, domain names were easy. Take your brand, add dot com (as in www.RandallCraig.com) and you're done. Those of us who didn't want to fight the squatters also registered the dot net and dot org versions: www.RandallCraig.net, www.RandallCraig.org. And of course, you might want to register your [More]
By now, every organization has already asked the question about whether or not they need an App. Putting aside whether there is a bona fide reason for investing in an app or not, there is a second related question that always gets asked: if we have a mobile (eg responsive) [More]
Are you really satisfied with the response rate of your newsletter registration form on your website? Do you think that, just maybe, your list could be bigger? Instead of thinking of the sign-up form as a sign-up form, think of it as a transaction. The user - a prospective client [More]
Two people walk into the campground office. The park ranger warns that there are bears - and that it is dangerous. The first camper quickly replies - "that won't be a problem". The ranger says, "I hope you can run fast - very fast". "Not really," the camper replied. "But [More]
If you are reading this, the chances are very high that you understand English. But what if you didn't? What if your target audience didn't? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content. The not-so-obvious [More]
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