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  • Three approaches to mobile responsive design

    Three approaches to mobile responsive design

    If you use the web on a mobile device, do you ever get frustrated by a site that forces you to pinch-and-zoom to read the content?  Or a mobile website that seems to hide what you think is key information - like the street address and phone number? If your [More]

  • Web site testing fundamentals

    Web site testing fundamentals

    Most marketers understand the basics of putting up a website, but rarely get a glimpse into what is likely the most important part of the process: testing. Done properly, testing is time-consuming. When the schedule (or budgets) are tight, unfortunately, it is the first thing to go. And when this [More]

  • Spam Rescue and Type I Errors

    Spam Rescue and Type I Errors

    Consider this scenario: you get a phone call from a key client or a distraught family member: "didn't you get my email?"  They are clearly upset that you "ignored" them: they see evidence that they are not your priority. You are not unresponsive.  You don't care.   Or maybe, your spam [More]

  • Domain names – how many is too many?

    Domain names – how many is too many?

    In the olden days, domain names were easy.  Take your brand, add dot com (as in www.RandallCraig.com) and you're done.  Those of us who didn't want to fight the squatters also registered the dot net and dot org versions:  www.RandallCraig.net, www.RandallCraig.org.  And of course, you might want to register your [More]

  • Mobile site or Mobile App?

    Mobile site or Mobile App?

    By now, every organization has already asked the question about whether or not they need an App.  Putting aside whether there is a bona fide reason for investing in an app or not, there is a second related question that always gets asked: if we have a mobile (eg responsive) [More]

  • Increasing Newsletter Registrations

    Increasing Newsletter Registrations

    Are you really satisfied with the response rate of your newsletter registration form on your website?  Do you think that, just maybe, your list could be bigger? Instead of thinking of the sign-up form as a sign-up form, think of it as a transaction.  The user - a prospective client [More]

  • Exceeding Expectations

    Exceeding Expectations

    Two people walk into the campground office. The park ranger warns that there are bears - and that it is dangerous. The first camper quickly replies - "that won't be a problem". The ranger says, "I hope you can run fast - very fast".  "Not really," the camper replied. "But [More]

  • Does it (Google) Translate?

    Does it (Google) Translate?

    If you are reading this, the chances are very high that you understand English. But what if you didn't? What if your target audience didn't? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content. The not-so-obvious [More]

  • 27 Year Internet Anniversary

    27 Year Internet Anniversary

    What were you doing on the Internet 27 years ago, circa 1993/1994?  At that time, there were only between 200 and 2000 websites, depending on how you counted.   Most people had no idea what the web was all about, and email was still a big leap for many organizations. 27 [More]

  • Avoiding costly web development corner cutting (Part II: 15 ways developers cut corners)

    Avoiding costly web development corner cutting (Part II: 15 ways developers cut corners)

    Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees?  While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here's why:  Every respondent will go (or should [More]

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