If there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs". Some of them have names like Facebook, LinkedIn, Twitter, and YouTube. Others have names like Salesforce, Marketo, Dynamics, and Infusionsoft. Yet despite the great fanfare, why does the system's promise rarely [More]
Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize? Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be [More]
CRM (Client Relationship Management) systems are known for two things: the promise of driving sales, and the almost inevitable disastrous implementation. And the same is often true of other big tech projects. But does this really have to be the case? Here are 12 key items that can make a difference between a [More]
What determines the confidence in your brand? Yes, the visual identity and what people see. And yes, the experience and interaction people have, both online and in the real world. And yes, the social media (and traditional media) buzz - both positive and negative. But there is another factor, hidden [More]
There is no doubt that software as a service (SAAS) has revolutionized almost every aspect of the IT world: from how software is developed, deployed, marketed, and supported. But are there downsides? Have we been so taken by the benefits, that we sometimes ignore the downsides? If you are one [More]
Think your identity is secure? Think again - it isn't. Consider this email that a colleague recently received from "me": Hello Monty, How are u doing? I will like you to handle an International bank transfers for me with some other few transactions today but first,let me know the required information [More]
Very often marketers look to the logo, web, advertising campaigns, and earned media to execute a brand strategy. But how might they look internally to do the same? Or rather, where might they look internally to do the same? One of the most important systems within an organization is the intranet. [More]
Most marketers understand the basics of putting up a website, but rarely get a glimpse into what is likely the most important part of the process: testing. Done properly, testing is time-consuming. When the schedule (or budgets) are tight, unfortunately, it is the first thing to go. And when this [More]
The Cubans we met were super-friendly, happy, and entrepreneurial. The culture was replete with amazing music, history, architecture, and national pride. And the beaches were amongst the best in the world. The country, however, is literally cut off from much of the western world, largely because of the remnants of [More]
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