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Social Media

  • Audience Assumptions

    Audience Assumptions

    My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make:  that everyone understands what you mean to say. This is absolutely not the case.  Test yourself - what do the following three words mean?  Flyover, Subway, and Removalist. If you [More]

  • Tools of the Trade

    Tools of the Trade

    If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won't matter, and your "expertise" is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. Note [More]

  • Five Social Media New Year’s Career Resolutions

    Five Social Media New Year’s Career Resolutions

    1) Resolve to become more proactive: Social media is a great resource for connecting with people, but it is the most powerful when it is used to "amplify" real-world relationships proactively.  This year, get in the habit of checking a connection's profile before a meeting.  Get in the habit of [More]

  • 13 Social Media New Year’s Resolutions

    13 Social Media New Year’s Resolutions

    Are you one of those people who have given up on New Year's resolutions?  Even if you have, an annual review of your digital profile - and a few resolutions - can make a significant difference to your effectiveness.  Here's my take on a few you should consider: This Week's [More]

  • All the world’s a stage

    All the world’s a stage

    ...and all the men and women merely players.  Shakespeare may have said this in the 1600's, but it is more true than ever today. Politicians, celebrities and others have always known that an audience was watching and judging. Today, a different paparazzi watch and judge us - we call them [More]

  • Repurpose or Repeat?

    Repurpose or Repeat?

    Have you ever considered how many ways there are to express one of your ideas? Here's a short list: A book A whitepaper A case study A brochure A blog post A newspaper op-ed A voice message or phone call A tweet A magazine article A TV series A documentary [More]

  • Are you a Social Media addict?

    Are you a Social Media addict?

    Have you ever been "captured" by an activity, finding it almost impossible to let go? Marathon runners call it the runner's high. Smokers call it an addiction. But what is it called when you can't tear yourself from Facebook, Twitter, YouTube, TikTok or other social networks? If it is part [More]

  • Viewpoint: Risky Business

    Viewpoint: Risky Business

    Picture this scenario: An employee gets charged with a serious offense and the company's name gets mentioned repeatedly in the news reports.  The reporters found the connection to your organization by scanning through Social Media. Or this scenario: A subcontractor tweets (or posts pictures) celebrating the conclusion of a major, [More]

  • Build It and They Will Come:  Social Media Promotion Strategy

    Build It and They Will Come: Social Media Promotion Strategy

    While Build It and They Will Come might work in the movies (remember Field of Dreams?), it doesn't quite work that way online. Yes, you can put up a Facebook page, LinkedIn profile, or YouTube channel, but how can you truly attract followers?  And how can you truly drive engagement?  [More]

  • Consistency builds trust

    Consistency builds trust

    How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was "rescheduled" for some other time? Or travelled to [More]

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