To create a code, just Google the words QR Code and you'll find a number of no-cost web-based QR Code creators. To read the code, go to your smart phone's app store and do a similar search, then install what you find. (My favorite is ScanLife.) The QR code above, [More]
Ever feel slighted, ignored, disenfranchised, "sold to", taken for granted, or just plain commoditized? For many prospects, these feelings are what prevent a sale from taking place. They prevent repeat sales, prevent referrals, and encourage negative word-of-mouth. Clearly, great customer service - supported by great training and great management - [More]
If you spend 10 minutes on LinkedIn each business day for the last two years, you've made an investment of 86 hours... or two weeks of vacation. Up that to 15 minutes, and you've gobbled three weeks over the year. How satisfied are you with the return on your time [More]
How do you know if you are successful using Social Media? While the answer a few years ago may have been it's so experimental, we'll have to see, the answer from some today is similarly dissatisfying: Social Media ROI is comparable to computing the ROI of a telephone. We can [More]
Are you still playing the numbers game with your Social Media accounts? When you first sign up, you aim for ten connections. Then 50, 100, 250, and finally the coveted 500 - you've arrived. And then you aim for 1000. Then 2000. How many is too many? As I look [More]
While corporations are trying to figure out how to use the Social Media carrot to entice their customers to buy, their customers are using a powerful Social Media stick when it comes to expressing their disappointment and dissatisfaction. In the olden days, corporate policy may have been the customer is [More]
No CEO wants to be known as a hypocrite. But unfortunately, many are precisely that - here's why. There is an interesting conundrum that many companies face when expanding beyond their borders. A key reason for their success at home has been that they could take advantage of the homegrown [More]
Even from the most committed employees, one question comes up over and over again: where does Social Media fit into my next job search. It might be couched in different language (How do I develop professional profile/How do I take advantage of Social tools for support, etc), but the question [More]
Chances are that you are not a blogger. But chances are relatively high that you like the idea of being one. During my last 100 or so presentations, I asked the audiences if they blog: surprisingly, only a sprinkling of hands typically go up. When asked if they like the [More]
Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day. Check voice mail. Check email, and respond to emails from LinkedIn groups, Facebook, and Twitter direct messages. Then see if there [More]
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