How much do you like advertising? If you're like most, the answer is somewhere between very little and not at all. This isn't surprising, since most advertising is not meant specifically for you, and is designed to be loud enough to cut through all of the noise generated by other [More]
What happens when you are stumped? In the "olden days" of just 3-4 years ago, you would apply time to the problem, researching different alternatives until you had a viable solution. If you were more clever, you'd reach out to your network - working the phone and email until you [More]
There is so much written about what TO do with Social Media, there is so little written about what NOT to do. More than any other medium - telephone, written letters, email - Social Media is incredibly risky. Whatever you write can be broadcast worldwide, is archived forever, and can [More]
Go for Gold! There have been miles of newsprint written on the Olympics, the athletes, their training, and their gold medals. To achieve their success, the athletes worked hard - very hard - for years. They sacrificed years of their life, they had to forgo many "normal" growing-up activities, and [More]
In an army, every person has a role. The foot soldier is on the front line. The general sets the strategy. But how does the general know what's happening, beyond the front lines? And similarly, how do senior managers understand the impact - and the opportunity - of the newest [More]
The answer is "it depends"... on what type of person you are. 1) The Early Adopters (younger professionals, students, tech enthusiasts), use the "channel" of the latest Social media platform to develop real relationships. Especially when the relationships are separated by geography and time zones, many of these relationships would [More]
Have you committed to writing a blog, only to find that you don't quite write as often (or as well) as you'd like to? Or have you decided to use Twitter, only to find that you never really have much to say - let alone time to say it? If [More]
A common definition of Personal Branding relates to the first impression people have of you. What do your clothes suggest? Do you look friendly, or aggressive? Expressions such as "you only have one chance to make a good first impression" reinforce this definition further. Here's a second definition: what people [More]
Social Media is all around us: from blogs to Twitter, from discussion forums to TikTok to Facebook. Yet how do we decide how much time and energy to spend on each of these? Consider the following Seven Steps to Digital Engagement - each person moves up the hierarchy, step-by-step. Of course, [More]
Do you have a website, spend money on advertising, or engage in "media relations"? If so, you probably have a fair amount of experience broadcasting a specific message to a specific audience. Unfortunately, most people use this same paradigm when it comes to Social Media. They post updates on Facebook [More]
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