Catchy title, but it should have read The Case Against Social Media. Depending on how progressive your organization is, you probably have heard one of the following two party lines: 1) We need to block Facebook (and all Social Media) because it destroys productivity. 2) We need to spend significantly [More]
For many of us, Social Media has become ubiquitous: we couldn't imagine a day without Facebook, Twitter, LinkedIn, YouTube. or TikTok. For many companies, Social Media is at the core of their marketing strategies. But what if the plug was pulled? What if the government, or a technical disaster, caused [More]
Have you ever been in a situation where everyone is "talking" about a particular movie, restaurant, or gadget? While the subject of the buzz was probably quite noteworthy, what isn't known is how much professional marketing help it got along the way. If you are looking to develop buzz for [More]
Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict - and conflict of interest - that most people know nothing about. On the one hand there are Social Media venues all of whom have a business model that provides free consumer functionality in [More]
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you're like most people - and you're honest - it was probably a long, long, time ago. The question is why. Here's one take: as intelligent, capable, and busy people, we have trained [More]
With so many Social Media sites out there, where should you spend your time? In the "olden days" of just a few short years ago, it was fairly simple: For business, spend time on LinkedIn. For personal, use Facebook (or in the "real" olden days, use MySpace). If you have [More]
Do you have a nagging concern that all of the time you spend on Social Media is not giving you a good return on your time investment? If so, you're probably right, and you're not alone. Too many organizations (and people) waste time doing activities that yield very little, often [More]
When someone sends a nastygram directly to you via email, it's easy to deal with them directly: there's just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many are woefully unprepared [More]
How powerful is your network? Or rather, how do you make your network even more powerful than it already is? Try these four strategies: 1) Go Wide: Get more people onto your network list. This can be done at networking events, online conferences, and anywhere there are people you haven't [More]
"You only have one chance to make a good first impression." This is the siren song of personal branding, and is what causes millions of people to think carefully about what they wear each day. Too bad though, that in today's too-fast social media world, the first impression does not [More]
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