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Social Media

  • Location or Credibility?

    Location or Credibility?

    With so many Social Media sites out there, where should you spend your time? In the "olden days" of just a few short years ago, it was fairly simple: For business, spend time on LinkedIn. For personal, use Facebook (or in the "real" olden days, use MySpace). If you have [More]

  • Social Media ROI

    Social Media ROI

    Do you have a nagging concern that all of the time you spend on Social Media is not giving you a good return on your time investment? If so, you're probably right, and you're not alone. Too many organizations (and people) waste time doing activities that yield very little, often [More]

  • Crisis Communicator

    Crisis Communicator

    When someone sends a nastygram directly to you via email, it's easy to deal with them directly: there's just one person. But on Social Media, a nasty post gets broadcast everywhere. And when others start repeating, retweeting, and adding to the message, the problem escalates further. Many are woefully unprepared [More]

  • Network Strength

    Network Strength

    How powerful is your network? Or rather, how do you make your network even more powerful than it already is? Try these four strategies: 1) Go Wide: Get more people onto your network list. This can be done at networking events, online conferences, and anywhere there are people you haven't [More]

  • Personal Blog Branding

    Personal Blog Branding

    "You only have one chance to make a good first impression." This is the siren song of personal branding, and is what causes millions of people to think carefully about what they wear each day. Too bad though, that in today's too-fast social media world, the first impression does not [More]

  • Idea Popularity Contest

    Idea Popularity Contest

    How do you know if your idea is really popular? Asking around is one way. Doing a survey is another. But how about the popularity of your idea on a world-wide scale? While this might be a bit of a challenge, if you can boil it down to a few [More]

  • Best… Social Media Tips

    Best… Social Media Tips

    The number of ways you can use Social Networks seems boundless: connecting to former colleagues and old friends, sharing up-to-the-minute news, creating a community of common interest, marketing, sales, recruiting, investor relations, and so on. At the same time, there is the downside: endless time wasted, brand risk, and identity [More]

  • Follower, Friend, or Family?

    Follower, Friend, or Family?

    There is an important hierarchy in the real world when we think of our relationships with others. At one end of the spectrum are those nameless individuals we see on the street, while at the other end are those closest to us - usually our immediate family. And in between, [More]

  • Twitter Job Search

    Twitter Job Search

    Much has been said about Twitter, but how can you use it when you're trying to sell yourself into your next role, or sell your next advisory engagement? It may be easier than you think; consider these four strategies: 1) Networking: Reach out to your "followers" on Twitter to let [More]

  • 25 Hours of Status Updates

    25 Hours of Status Updates

    Every day, there are more online venues that demand your attention. Every day, there are more people that you need to connect with and respond to. Yet every day, there are only 24 available hours. Time is finite, but what you "need" to do each day seems to grow, and [More]

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