Think about what you do everyday: if you are in the majority, there is some period of time when you are "doing" social media. You may be checking Facebook or Instagram to see what is up with your friends. You may contribute to a conversation in a LinkedIn group. Or [More]
At one time, were you riding high with a ton of "Friends"? Then you realized that many of your Friends were there in name, but had zero engagement? Or you maintain a presence on one platform (MySpace?!?), and realize that it no longer meets your needs - because no [More]
Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort, when many Dot Com's lost most of their market value. The market learned painfully that eyeballs didn't pay the rent - revenue did. Today we seem to [More]
Chances are you are working (or have worked) in an organization that gave you a PC that was completely locked down. You were not allowed to add your own software, let alone customize the software that was pre-installed. If you did want to go to the web, you could do [More]
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who "own" digital within an organization. This isn't surprising, but it is unfortunate. The development of relationships is critically important in just about every organizational department, and each person's individual success. And digital transformation [More]
When the economy is tight, most organizations face a financial call-to-action: tighten your belts, manage costs, and cut-cut-cut. This seems reasonable - financial management will rationalize that revenues no longer support a "higher" level of expenditure, so either sales must increase, or expenses must be cut. But how are these [More]
Do you have the feeling that many digital - and specifically Social Media - investments have not really paid out? That there is a lot of expensive wheel-spinning, and very little in the way of tangible results? With all of the fluff being written on the topic, it isn't surprising [More]
You may not realize it, but the game playing, ad-serving, stalker-friendly site called Facebook has long busted out of it's walled garden and moved into the "real world" in a very big way. And it is having profound implications for government, other businesses, and each of us as individuals. Unless [More]
Despite the frenzy everywhere else, many leaders look at their corporate Social Media initiatives, and wonder why there isn't a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing. Here's the question: is there some special social secret sauce that can dramatically [More]
...and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that. Here's the case: Most organizations have Facebook pages. Some of them have invested significantly in nifty functionality that runs [More]
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