Does this sound familiar? You have a website (or two), a marketing budget, and more than likely, a desire to grow. It doesn't matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions - the problem is that too often, a web initiative doesn't always pull [More]
How do you organize your Content Marketing and Social Media activities? Most people have a system - whiteboards, excel documents, Google Calendar, or often, scraps of paper. Unfortunately, none of these are as effective, or efficient, as they might be. And they certainly don't help you share your activities with [More]
Look at your LinkedIn profile: does it bear any resemblance to your CV? For most people, a LinkedIn profile far surpasses paper: Paper can't compete with connections, recommendations, endorsements, , groups, status updates and more. With the momentum clearly online, will your paper resume die? Or is it already dead? [More]
Before Social Media really took off, the number of tools for engaging stakeholders online was very, very small. You could create a bulletin board on your site. An interactive calculator. A "guestbook" (remember those?) Or get people to sign up to a ListServ and participate in a discussion via email. [More]
Who doesn't have a LinkedIn profile? And who doesn't understand the importance that relationships play in building a business, making a sale, or getting the job? Yet why do most people seem mystified about using Social Media (and LinkedIn in particular) pro-actively for their professional success? Of course, there are [More]
Are you one of "those" people who have thoroughly adopted Social Media, but have a nagging feeling that you just aren't that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value online activities? In either case, you're not [More]
One of the most important elements of a modern marketing strategy is Content Marketing. The idea is that if your "content" is everywhere, then would-be clients would be easily attracted to you as they begin looking for solutions to their problems. Unfortunately, many marketers miss a crucial aspect of this: [More]
Do you have a well-defined morning routine, that includes Social Media? Tweet, Post, Check Status, Share, and Comment. Then see who has looked at your LinkedIn profile. Later, repeat - sometimes several times. There is nothing wrong with connection. In fact, Social Media is built precisely on this foundation. Unfortunately, [More]
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something "better happen", to make it all worthwhile? If so, you're not alone. Here are 17 ways drive more users to your blog, and increase their engagement with it: Write great content. [More]
Do you attribute your success to your focus? Many people do - and in the spirit of "small focus - small success / strong focus - great success" many people are focused on... greater focus. But is there a downside? Consider the following: Ignoring everything except the goal means that [More]
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