If you are a service provider, how do you set your price? And if you are a buyer, how do you know whether the price that you are given is reasonable? Beyond the obvious, price itself is an indicator of a number of factors: value, credibility of the service provider, [More]
What do eyeballs and friends have in common with each other? Except for the fact that your friends have eyeballs, not much. Or do they? Is time ripe for a Social Media crash? Let's go back to the year 1999, the time the unshakeable belief that so long as you [More]
It isn't hard to understand why so many refer to themselves in this way: it helps the ego, helps marketing, and shines a patina of professionalism and respectability on their activities. But just because these terms are used, doesn't make them true. A more useful approach is to consider that [More]
Imagine yourself to be Henry Ford, watching the first batch of Model T cars leaving the assembly line. He might have been able to envision the impact of assembly lines on the economy, but not likely the societal impact of the interstate highway system, the international geopolitics of the oil and gas [More]
Most service-based organizations compete based on Price/Expertise/Trust. But do these dimensions by themselves generate sustainable competitive advantage? Not necessarily: to develop competitive advantage requires taking each of these items to their logical conclusion. From price to value: Not only is competing on price usually not economically sustainable, most organizations do not want their brand to [More]
Have you ever listened to a presentation, and felt the signal-to-noise ratio could have been improved? Or have you ever delivered a critical presentation, and felt that you could have done better... but you were not precisely sure how? Too often we add debris into our presentations. These are those filler words, unrelated [More]
Have you ever had a problem - or a disastrous - project in your organization? When this happens, it is often "clear" that the problem is with the consultants hired to help, and sadly, this is often true. But is some of the fault also with your organization? While a previous [More]
What do you do if you have a spare $26 billion hanging around? If you are Microsoft, you buy professional social networking site LinkedIn.com. What do you do if you are an avid LinkedIn user, or if LinkedIn is central to your organization's engagement and marketing plans? Be happy, but [More]
Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize? Or that the implementation was so flawed that the system is regarded as a financial and operating disaster? Sadly, this happens far more than it should… but must this always be [More]
Yes, most marketers have "discovered" content marketing. The theory is that if you put more content out there, prospects (clients, job candidates, members, etc) will find it, self-identify, and then beat a path to your doorstep. The benefits of investing in content are legion: an easier education and sales process, better quality leads, [More]
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