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Make It Happen Tipsheet

  • Social ROI: Connecting Community to Commitment

    Social ROI: Connecting Community to Commitment

    Do you have a creeping feeling that you will never get an adequate return on your Social Media investment?  If so, you're probably right. To improve digital ROI requires three key ingredients: the first reduces costs, and the second and third improve return. Improve program efficiency: Swap out experimentation and [More]

  • Creative Time and Place

    Creative Time and Place

    How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are "born" with it. Others will say it is a matter of following a process.  And others will claim it is a matter of using a [More]

  • Three Digital Strategies

    Three Digital Strategies

    Most organizations invest in their external digital footprint.  They start with a strategy, then execute it, monitor it, and if they are good, they feed these results back into the strategy.  A feedback loop is critical, as it both injects market knowledge into the organization, and enables continuous improvement. Unfortunately, [More]

  • Four Tests for Auditioning your Posts

    Four Tests for Auditioning your Posts

    Have you ever considered whether you should comment on a post that mentions you or your organization? As a leader, have you ever been concerned that someone in your organization might choose to respond inappropriately? If so, consider these four tests for choosing when to respond: Is the post legal? [More]

  • Growing Social Legs: Event-powered Communities

    Growing Social Legs: Event-powered Communities

    "Selling" the movie to distributors and driving public demand for the movie was his real challenge... or was it? Lixin Fan's ulterior goal was to show the real China, and particularly the younger generation, to foster an understanding of the country on an international stage. At the same time, the [More]

  • Social Media: Buy or Rent?

    Social Media: Buy or Rent?

    What do houses, cars, and Social Media all have in common?  For one thing, they all share a primary question:  Buy or Rent.  Buy a house, or look for a rental?  Buy a car, or lease it?  And should we rent our Social Media, or build our own? Most leaders [More]

  • Increasing Newsletter Registrations

    Increasing Newsletter Registrations

    Are you really satisfied with the response rate of your newsletter registration form on your website?  Do you think that, just maybe, your list could be bigger? Instead of thinking of the sign-up form as a sign-up form, think of it as a transaction.  The user - a prospective client [More]

  • Trust: Earning the Right to Ask

    Trust: Earning the Right to Ask

    How often have you walked in a shop, only to feel pressured into buying something you didn't really want?  Perhaps you were at a restaurant, and the waiter actually sits down at your table, introduces him or herself, and asks for your order? Or maybe you found yourself in the [More]

  • Three Blog Archetypes: Writing for Results

    Three Blog Archetypes: Writing for Results

    Have you noticed that each magazine, newspaper, and TV news show has its own style?  They do so because style builds brand equity with their target audience.  But look underneath the glitz of style, these pros have structured each story almost exactly the same. Or in other words, every episode [More]

  • Methodology, Standardization, Effectiveness, and Efficiency

    Methodology, Standardization, Effectiveness, and Efficiency

    Have you ever wondered how Starbucks, Mcdonalds, or any global retailer guarantees both consistent service and consistent food quality?  Or how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Behind every successful french fry, coffee, or advisory engagement is [More]

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