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  • Transparency and Risks with Segment-of-One Marketing

    Transparency and Risks with Segment-of-One Marketing

    The conventional wisdom is that segment-of-one marketing is the logical outcome of big data, and that the gains (more relevant targeting, more effective ad buys, lower costs, higher sales, etc.) far outweigh the risks. But have they? As organizations move to more sophisticated data-oriented marketing, it is all too easy [More]

  • When You Get Hacked

    When You Get Hacked

    While every situation is different, these action points will help you both recover… and reduce the risk going forward. Use this list as a checklist for when it happens, or as the basis for a plan you put together in advance.• Immediately change all of your passwords to strong passwords, [More]

  • Fourteen Digital Trust Killers

    Fourteen Digital Trust Killers

    Here are fourteen: Unnecessary web and app trackers: These ostensibly exist to allow better evaluation of marketing effectiveness at the macro level, and user behavior at the micro level. But as privacy — and transparency — are becoming more important with individuals (and regulators), these trackers are quickly being seen [More]

  • Big Data and NO Competitive Advantage: The Tenant Problem

    Big Data and NO Competitive Advantage: The Tenant Problem

    Is the ability to quickly build a community or identify prospects through content or ads just too tempting to resist? For most people, all of this is true. And it is, actually, too good to be true. Over the longer term, these prospects — and in fact your entire marketing [More]

  • The Database Thought Leadership Test

    The Database Thought Leadership Test

    Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing house to be manually affixed to what was being sent. Usually the process took weeks. [More]

  • ChatGPT – Is it Stealing Your Content?

    ChatGPT – Is it Stealing Your Content?

    ChatGPT is a “large language model”: the system ingests copious amounts of training data, draws connections within it, does its abracadabra analysis, and then strings together responses based on the algorithm that it self-develops. So the question isn’t really how does an AI system become so smart, but rather where [More]

  • Big data, analytics, and competitive advantage

    Big data, analytics, and competitive advantage

    The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP systems track [More]

  • Ten Questions to Improve Data Quality

    Ten Questions to Improve Data Quality

    Marketing has progressed significantly from the days of direct mail addressed to "occupant". Or has it? I recently received a snail-mail letter from a major corporation, addressed to Rondo Greg - not Randall Craig. My wife recently received an email addressed to her work address, asking whether her company - a [More]

  • Branding and Web Security

    Branding and Web Security

    What determines the confidence in your brand?  Yes, the visual identity and what people see.  And yes, the experience and interaction people have, both online and in the real world.  And yes, the social media (and traditional media) buzz - both positive and negative.  But there is another factor, hidden [More]

  • Insight:  Becoming web invisible

    Insight: Becoming web invisible

    With so much discussion about work-life balance, privacy, confidentiality, data hacks, and government snooping, is it any wonder that some people have decided to move off the grid, and become web-invisible?  Or for others to more closely monitor their web profiles, and either partially or completely remove themselves?  Finally, there [More]


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