Here are fourteen: Unnecessary web and app trackers: These ostensibly exist to allow better evaluation of marketing effectiveness at the macro level, and user behavior at the micro level. But as privacy — and transparency — are becoming more important with individuals (and regulators), these trackers are quickly being seen [More]
Is the ability to quickly build a community or identify prospects through content or ads just too tempting to resist? For most people, all of this is true. And it is, actually, too good to be true. Over the longer term, these prospects — and in fact your entire marketing [More]
Let’s consider the snail-mail mailing list. This was usually a database file maintained in a central computer. To send a mailing, you printed the labels onto labels, and then sent the labels to a mailing house to be manually affixed to what was being sent. Usually the process took weeks. [More]
ChatGPT is a “large language model”: the system ingests copious amounts of training data, draws connections within it, does its abracadabra analysis, and then strings together responses based on the algorithm that it self-develops. So the question isn’t really how does an AI system become so smart, but rather where [More]
The profusion of systems has led to a bumper crop of data. Facebook, LinkedIn, Twitter, YouTube, and all of the other social media sites track the beginning of the journey, while marketing automation tracks the latter part of it. CRM systems track prospect and client activity, while ERP systems track [More]
Marketing has progressed significantly from the days of direct mail addressed to "occupant". Or has it? I recently received a snail-mail letter from a major corporation, addressed to Rondo Greg - not Randall Craig. My wife recently received an email addressed to her work address, asking whether her company - a [More]
What determines the confidence in your brand? Yes, the visual identity and what people see. And yes, the experience and interaction people have, both online and in the real world. And yes, the social media (and traditional media) buzz - both positive and negative. But there is another factor, hidden [More]
With so much discussion about work-life balance, privacy, confidentiality, data hacks, and government snooping, is it any wonder that some people have decided to move off the grid, and become web-invisible? Or for others to more closely monitor their web profiles, and either partially or completely remove themselves? Finally, there [More]
Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads. Marketers develop initiatives that build leads. Then sales "works" the leads, hopefully converting them into clients. This is true, [More]
Each week, get Randall’s 60-second nugget on translating digital knowledge to action. Curious? Read 600+ past articles.
Δ