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Communication

  • Delivering Engaging Webinars and Zoom presentations

    Delivering Engaging Webinars and Zoom presentations

    Have you ever listened to a webinar or in a Zoom presentation, and found your mind wandering?  Or perhaps you let the webinar play on while taking care of other more important activities on your computer?  And what if that incredibly dull presenter... is actually be you?  And that the [More]

  • Stealing Ideas and Social Media

    Stealing Ideas and Social Media

    In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution, and the importance of quoting the source. But in today's digital world, have these rules changed?  Sadly, there seems to be a range of experience [More]

  • Content Creation:  Idea seeding

    Content Creation: Idea seeding

    Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline.  While it's tempting to think of this problem as writer's block, it is really a question of process gone wrong.  (Or [More]

  • A Motivating Web Form Call to Action

    A Motivating Web Form Call to Action

    Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these three words means something slightly different, and each tugs a slightly different emotional chord, although in this case, they are all negative. The words [More]

  • When Sharing is not a Good Idea

    When Sharing is not a Good Idea

    If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better. While the impact on you is wasted time, the [More]

  • Back-Stories, Lessons, Ali, and Hymie

    Back-Stories, Lessons, Ali, and Hymie

    Each summer for the last three years, my wife and I have stayed at the same hotel while visiting the Montreal Jazz Festival. Each time Ali was at the desk checking us in with a smile. Each time asking us a question or two.  Not only did he know his [More]

  • Inbound Web Contact Strategies

    Inbound Web Contact Strategies

    Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization? You may have a product or service question, or you may have a technical issue that needs resolution. Or perhaps a billing error that needs to be fixed. Unfortunately, many organizations [More]

  • Blog Post Magic Bullet

    Blog Post Magic Bullet

    Are your blog posts really that effective? Do they grab the reader, and convince them to read on? And is there a magic bullet that can immediately make this so? Too often, a blog post is an outgrowth of "stream of consciousness" thinking, and rarely hits the mark.  Adding strategy [More]

  • Social Relevance: Improving Your Signal-to-Noise Ratio

    Social Relevance: Improving Your Signal-to-Noise Ratio

    No one cares about you - they care about how you can solve their problems. Write for your readers. These two expressions epitomize the most important marketing concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, [More]

  • Being Real

    Being Real

    What's your reaction when you read a company newsletter, instruction manual, or other corporate communication?  Do you think it is plastic, anti-septic, and homogenized?  If so, you're like most people - they see corporate-speak as fake, and they can sniff it a mile away. The best communicators have always known [More]

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