How do you compete? Why would someone buy your services? While we may not think of ourselves as a product, we compete all of the time: for jobs, for acceptance of our ideas, and for personal approval. Tier one - Price: At the most basic level, you are chosen because [More]
Have you ever been given one of those cube-shaped paper pads, with corporate advertising on the side? They are very convenient, and a clever way to get your name in front of your market. Not too long ago, I was at a trade show where Weight Watchers had a booth. [More]
You're in the elevator, or waiting in line at the coffee shop, and someone says to you "Aren't we going to meet in just a few minutes? Tell me about yourself..." While you may not be ready to meet the person right then and there, the opportunity to make a [More]
During the summer I spent an intensive 18 days in China. I was struck by so many things: the friendliness of the people I met, their incredible work ethic, and the vibrancy of the many Chinese cultures that I found. And as many other world travelers know, China is a [More]
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