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  • 14 key digital planning reads

    14 key digital planning reads

    Do you have a pile of reading, perhaps sitting at the corner of your desk?  Clippings that seem particularly important that you would get to "at some point"?  Or perhaps, a digital version kept safely in an obscure folder, just waiting for you to find the time to read? These clippings are [More]

  • Consumerization

    Consumerization

    Wikipedia defines consumerization as the reorientation of product and service designs to focus on (and market to) the end user as an individual consumer, vs an earlier era of organization-oriented offerings.  It speaks to growing markets by looking for a completely different category of buyer, who may also be an influencer for [More]

  • Brand values:  reporter or columnist?

    Brand values: reporter or columnist?

    Would you rather be a reporter, or a columnist? Reporters have a great combination of investigative skills, communication skills, moxy, and pluck. Columnists are made from the same raw material, but they get paid far more.  Why? Readers care more about what a particular person is saying than what a generic person [More]

  • 13 Resources for Writers

    13 Resources for Writers

    Do you wish that you could be more effective with the written word?   Have you always hated writing, from the first time your grade three teacher insisted you write two paragraphs on what you did during the summer?  Or maybe you enjoy the idea of writing, but you don't enjoy the reality [More]

  • Websites: strategic assets or the newest commodity?

    Websites: strategic assets or the newest commodity?

    There is an old "joke" in the web development world that is both funny and sad:  What is the difference between a $20,000 website, a $200,000 website, and a $2 million one?  Answer:  The gullibility of the client. In 27 years of building websites, I have NEVER met a gullible [More]

  • Problem Solving with Appreciative Enquiry

    Problem Solving with Appreciative Enquiry

    In the olden days, external advisors would be called in whenever there is a problem to be solved.  Proposals would be reviewed, contracts negotiated, references checked, and the engagement would begin. The consulting team would show up, diagnose the source of the problem, and help the management team focus exclusively on getting [More]

  • Building Front-line Buy-in

    Building Front-line Buy-in

    If there has been one significant change in the area of marketing and engagement, it is the almost complete ubiquity of "programs".  Some of them have names like Facebook, LinkedIn, Twitter, and YouTube.  Others have names like Salesforce, Marketo, Dynamics, and Infusionsoft.  Yet despite the great fanfare, why does the system's promise rarely [More]

  • Don’t tell me how to think: Trump, Trudeau, and the realpolitik of marketing today

    Don’t tell me how to think: Trump, Trudeau, and the realpolitik of marketing today

    Looking back, was there really a surprise that Donald Trump won the 2016 American election?  Or that Justin Trudeau won the Canadian one both in 2015 and 2019?  Or for that matter, that Brexit happened? These three results have much in common: Politicians and insiders who are perceived as privileged, and think that they [More]

  • Inclusive Communications – Avoiding the Uniformity Trap

    Inclusive Communications – Avoiding the Uniformity Trap

    As a speaker or writer, one of the most powerful techniques is to look for common cause with your audience.  This may mean using words or imagery that conjure up something from a shared past, or play to a shared cultural experience. Unfortunately, this very same technique is unwittingly used to the exact opposite [More]

  • Six Ways to Sabotage your Consultants

    Six Ways to Sabotage your Consultants

    Why are all consulting projects not wildly successful?  Why are some merely acceptable, and others fail? Without a doubt, consultants are often to blame: they over-promise, under-scope, or take on assignments with unrealistic deadlines.  Yet clients also control the outcome of the engagement, and often, unwittingly, sabotage their consultants. Here are [More]

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