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  • Built for it

    Built for it

    Both are athletic.  But one is built for football, and the other is built for ballet. Just the thought of one doing the other's job is ridiculous: they would either be crushed, or laughed off the stage.  Both know it, and they figured out quite early in their lives where [More]

  • Cut Marketing Costs?  Mission Possible

    Cut Marketing Costs? Mission Possible

    Most entrepreneurs have a secret that most larger organizations have sadly forgotten:  Cut your costs and you'll make more money.   And in no other area is this more true than in the area of marketing.  Why is this? 1) Momentum of the past:  If traditional advertising and promotion have always [More]

  • Black Friday! Get my books at a big discount!  Sale!

    Black Friday! Get my books at a big discount! Sale!

    Did this out-of-place headline really capture your attention?  If you are a frequent reader of my material, you probably recognize that this is not the type of headline that you will usually find. I've written many times about how organizations (and individuals) compete on the Price-Expertise-Trust spectrum, and that Trust [More]

  • A Motivating Web Form Call to Action

    A Motivating Web Form Call to Action

    Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these three words means something slightly different, and each tugs a slightly different emotional chord, although in this case, they are all negative. The words [More]

  • Web Sleuthing and Competitive Archeology

    Web Sleuthing and Competitive Archeology

    What happens in Vegas, stays in Vegas - and what happens on the web, stays there forever.  Yet even when files are deleted from the server (which they often are not) the content is always available, if only you know where to look. Before answering the questions of how and [More]

  • Viewpoint: The End of Social Media

    Viewpoint: The End of Social Media

    Here's a bold prediction: The End of Social Media. Yes, despite the success of the Twitter IPO, and before that, Facebook's public offering, and after that, the fight over TikTok, the initial promise of social media is quickly moving to its end. Consider the evidence: Over a billion users on [More]

  • Lipstick on a Pig: Is this the new Social Media?

    Lipstick on a Pig: Is this the new Social Media?

    You may be one of those unlucky individuals who cannot "do" any social media at work. Not because you don't know how, or don't want to, but because your workplace policy prevents you from doing so. Or the regulatory compliance environment means that social media is off-limits. Or you're just [More]

  • Selling Products using Social Media

    Selling Products using Social Media

    Forget likes, shares, retweets, and comments: how can you use Social Media to actually sell products?  (Here's a post on selling services.) To do so effectively means understanding two key concepts: the funnel, and conversion.  The funnel refers to the process that prospects go through before they actually put down [More]

  • Four Steps from Social Strategy to Successful Sales

    Four Steps from Social Strategy to Successful Sales

    With all of the wheel-spinning and effort spent on social media, wouldn't it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or "continue the conversation". But actually sell. Here are four ways that social media can be use to sell [More]

  • Time for a Twitter Wall? (Part Two)

    Time for a Twitter Wall? (Part Two)

    Looking for the fine print on successfully using Twitter/Chat at your event?  Here is Part two:  [Read part one] 1) Choose a hashtag:  Choosing a unique hashtag is critical; if you choose one that another organization is using, then their comments will be mixed in with yours.  CAFE, for example, [More]

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